Strategic Outreach Director

Bureau of Naval Personnel • Annapolis, MD

3d

About The Position

The Strategic Outreach Director serves in the Office of Admissions at the Naval Academy. The role conceptualizes, formulates, and executes a national marketing strategy to increase awareness of the Naval Academy in homes and schools across America. The director manages a program to identify, attract, recruit, and ultimately admit talented young adults to the Naval Academy. The position interfaces with congressional representatives and government leaders, board members, corporate sponsors, distinguished alumni, philanthropists, and citizens. It manages a $2 million budget and a permanent team of eight personnel, ensuring that day-to-day program operations are completed on time, on target, and on or under budget.

The position requires at least one year of specialized experience at or equivalent to the GS-12 grade level, including post-secondary admissions recruitment, end-to-end event planning, college recruitment and enrollment marketing, and stakeholder communications for high-visibility initiatives. The role is subject to an uncommon work tour that may include nights, weekends, and holidays; overtime, night differential, or unusual duty hours may be required. The selected employee must obtain and maintain the required interim and/or final security clearance.

Requirements

• Must be a U.S. citizen and determined suitable for federal employment.
• Must participate in the direct deposit pay program and successfully complete applicable E-Verify employment verification.
• Must meet applicable federal time-in-grade requirements, if applicable.
• Males born after December 31, 1959, must be registered for Selective Service.
• Must obtain and maintain an interim and/or final security clearance before entering duty.
• Must review the 14 General Principles of Ethical Conduct at 5 CFR 2635.101.
• At least one year of specialized experience at or equivalent to the GS-12 grade level or pay band in federal service, or equivalent experience in the private or public sector.
• Experience performing post-secondary school admissions tasks, including recruitment through school visits, college fairs, town halls, and other venues.
• Experience planning events from start to finish, including managing budgets, coordinating venues, and ensuring appropriate materials and staff are available.
• Experience developing and executing college recruitment and enrollment marketing.
• Experience managing stakeholder communications, navigating competing interests, and supporting high-visibility initiatives involving internal and external stakeholders.

Responsibilities

• Conceptualize, formulate, and execute a national marketing strategy to increase awareness of the Naval Academy in homes and schools across America.
• Manage a program to identify, attract, recruit, and admit talented young adults to the Naval Academy.
• Interface with congressional representatives, government leaders, board members, corporate sponsors, distinguished alumni, philanthropists, and citizens.
• Manage a $2 million budget and a permanent team of eight personnel.
• Ensure day-to-day program operations are executed on time, on target, and on or under budget.

Benefits

• Federal employees and their families have access to a comprehensive benefits package. Certain recruitment, relocation, or student loan repayment incentives may be authorized for eligible selectees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed