Strategic Account Manager

Nexstar Media Group•Rockford, IL

1d•Onsite

About The Position

The Strategic Account Manager (SAM) is the station’s digital thought leader, customer success leader, and strategic revenue partner. Combining consulting, sales expertise, technical knowledge, and data analysis, the SAM helps Account Executives win business, strengthen client partnerships, and deliver measurable results. Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station’s digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention. This is a customer success and growth role—not a tactical fulfillment or support position. The SAM owns client outcomes, retention, and revenue expansion. The position’s success is measured by digital revenue growth and budget attainment; advertiser retention, renewal, and account expansion; client satisfaction and measurable business outcomes; and increased sales conversion and Account Executive effectiveness.

Requirements

At least 3 years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
Proven ability to develop and present strategies that drive revenue and business results.
Strong analytical, sales, communication, presentation, and relationship-building skills.
Experience with research, analytics, CRM, and reporting platforms.

Nice To Haves

Media, broadcast, agency, or digital advertising experience preferred.

Responsibilities

Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
Support station digital revenue and budget attainment.
Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
Translate complex capabilities and performance data into clear business recommendations.
Educate clients and sales teams on trends, best practices, and growth opportunities.
Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
Conduct research and account planning to develop client-specific strategies.
Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
Support proposals, audience recommendations, and integrated marketing solutions.
Analyze campaign results and convert findings into actionable insights.
Lead performance reviews that demonstrate ROI and recommend next steps.
Identify performance risks and opportunities that improve retention and account growth.
Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
Coach sales teams on digital solutions, consultative selling, and effective use of insights.
Share market intelligence and success stories that strengthen digital selling.