Strategic Account Manager

Nexstar Media Group • El Paso, TX

1d • Onsite

About The Position

The Strategic Account Manager (SAM) supports team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. The role leads metrics-driven digital marketing services sales efforts, develops media strategies aligned with advertiser objectives, and analyzes campaign data to provide actionable insights for short- and long-term digital media strategy. The SAM evaluates KPIs, optimizes campaign performance, and educates advertisers on performance metrics and ways to improve results. The position also supports account executive training, develops client case studies and success stories, and assists sales management with special projects related to digital sales. This is an in-office role.

Requirements

• At least five years of experience in a strategic role in advertising sales and marketing; experience within a media or digital marketing company is preferred.
• Expertise selling and developing digital marketing campaigns using products and tactics including CTV/OTT, targeted video, email, SEM, and social media.
• Strong knowledge and practical application of digital media targeting capabilities and analytics.
• Excellent presentation skills, including the ability to write, design, and deliver clear, concise information in a creative and compelling format.
• Solid time management skills and a consistent record of meeting deadlines.
• Effective problem-solving, relationship-building, and communication skills.
• Knowledge of media plans, the advertising marketplace, and key competition.
• Ability to excel in a fast-paced, revenue-driven sales environment.
• Strong computer skills, including Microsoft Office, and ability to quickly learn industry-specific software.
• Professional appearance.
• Reliable transportation, a valid driver’s license, and a satisfactory driving record.
• Ability to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, participate in face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions.

Nice To Haves

• Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
• Advertising sales and marketing experience within a media or digital marketing company.

Responsibilities

• Lead digital marketing services sales efforts focused on metrics-driven success.
• Develop media strategies for growth based on advertisers’ overall goals and objectives.
• Perform in-depth data analysis and provide actionable insights and recommendations that influence short- and long-term digital media strategy.
• Evaluate KPIs and optimize campaign performance using a data-driven approach.
• Educate advertisers on performance metrics, insights, and how to achieve greater results.
• Train and collaborate with account executives to enhance their understanding of digital products.
• Build a collection of success stories and case studies to share with the sales team.
• Assist the sales management team with special projects related to digital sales.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level