Strategic Account Executive
About The Position
Join Times Union Media Group and Hearst Newspapers, a Division of Hearst, to help deliver impactful media campaigns for our customers, leveraging our rich history, extensive audience reach, and best-in-class advertising solutions! The Times Union Media Group, and Hearst Newspapers, a Division of Hearst is searching for a dynamic Strategic Account Executive to maximize digital and print sales revenue. You will sell strategic advertising solutions to current and new advertisers, helping their businesses grow by leveraging our media product suite, traffic, and digital data to reach their target audience. This position involves managing a full sales cycle: prospecting, leading presentations, creating proposals, closing business opportunities, and managing post-sales campaign results. Hearst Newspapers operates on a hybrid work week schedule.
Requirements
- BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
- 3+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
- Superior presentation, interpersonal, and communication skills.
- Technically savvy with experience in Salesforce, Excel, and PowerPoint.
- Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.
Responsibilities
- Call on local medium to large sized businesses to show the value of our suite of digital media advertising products from social media, digital display, video, SEO/SEM as well as more traditional advertisements.
- Own the full sales cycle, working with your clients on a year-round basis, upselling additional products with the support of your local account management team.
- Become an expert on our digital and print products/services.
- Implement marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
- Create engaging advertising solutions to solve clients’ business needs.
- Recommend new products and promotional opportunities to current clients and handle objections efficiently.
- Be a large part of the local business community and boost your clients’ businesses through multiple digital media channels.
- Manage client pipeline and monthly revenue forecast in Salesforce.com.
Benefits
- Health, dental, vision coverage
- flex spending accounts
- short & long-term disability insurance
- 401k with company match
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
