Strategic Account Director (PA)

Karsh Hagan + Madden•Philadelphia, PA

12d•Remote

About The Position

As a purpose-driven agency, Karsh Hagan Madden is about solving real-world business challenges with creative solutions that generate positive results and add lasting value to people's lives. The Strategic Account Director is responsible for developing and maintaining a close relationship with senior-level client contacts, establishing Karsh Hagan Madden as leaders on the business, helping to achieve clients' marketing objectives, and managing income results for the agency. The Strategic Account Director must be energetic and an active proponent of all client partnerships within the agency and participate in and lead any external cross-functional teams. Leadership is rooted in strategic partnership with a focus on absolute understanding of the client's business (objectives, risks, and strategies). They are the core contact for all partner relationships and day-to-day client activities and must be able to articulate the vision and value of all agency attributes and points of differentiation. They are responsible for the core growth and development of their account team, including goal-setting performance evaluations. Strategic Account Directors are responsible for financial management and oversight of every client / account. This is a 'working' director position.

Requirements

Previous experience in an advertising agency account service
Bachelor's degree or equivalent in related field
A minimum of 10+ years of experience in the Advertising Industry
Proven track record for results, ROI and business impact
Committed to building strategic plans, partnerships and outcomes
Deep understanding of brand marketing and communications planning and execution
Ability to lead and integrate internal and external teams
Dedicated to client service and nurturing the Client-Agency relationship
Excellent organizational, communication and leadership skills
Persuasive presenter and leader
Ability to manage Agency account services team to ensure work standards, budgets and deadlines are met
Leads and partners with Agency project management, creative, media, technology and analytics teams to deliver cohesive, strategic and effective presentations, plans and ideas
Forward-thinking with ability to strategically plan and schedule well in advance of implementation
Understanding of and ability to adapt to the evolving digital, social and content marketing landscape
Strong people management and coaching skills to provide clear creative direction and to motivate and inspire teams
Expert knowledge of all steps required in the creative development process, including providing clear creative direction, giving timely and helpful coaching to improve creative and producing work cost-effectively and on schedule
Resourceful, proactive, and team-oriented
Strong attention to detail and follow-through
Fiscally responsible and a disciplined steward of budgets
Provides mentoring to young staff members
Self-starter
Relationship-builder
Dedicated to constant improvement
Inspires peers, teams and partners
Elevates what's possible for the organization

Responsibilities

Serves as the senior point of contact for both the client and the internal agency team
Manages the client relationship, including engaging with senior clients
Advises clients and develops ideas and solutions that achieve business goals
Sets overarching strategic direction for accounts, in collaboration with Client and Karsh Hagan Madden teams
Ensures strategic alignment and facilitates integration with all marketing partners: client internal teams, Karsh Hagan, other partners/vendors
Possesses/develops a deep understanding of the client's business, their products/services and their audiences/customers
Stays informed on trends and market intelligence relating to relevant industries, marketing, media and technology, and competitors
Understands and articulates business, marketing and communication objectives and develops strategies and plans to achieve them
Champions and protects the client's brand and positioning
Translates client assignments into meaningful, actionable, and inspiring briefs for the creative and media teams
Evaluates creative work to ensure it aligns with the approved strategy and client expectations
Ability to extend the brand platform to content targeting multiple audiences across multi-media channels
Able to lead and grow multiple clients
Generates revenue targets, including up-selling and cross-selling services within the client business, and proactively thinking about new opportunities within the client organization
Leads and manages a variety of work streams including traditional, digital, social, interactive and experiential projects
Contributes to setting and measuring key performance indicators (KPIs)
Involved in delivering impactful presentations and pitches
Initiates and maintains Agency-Client budget management processes
Contributes to new business pitches and other agency initiatives, as needed
Seeks and identifies new opportunities for clients in the area of: programs, partnerships, product development and innovation, and monetization and budget extension