Strategic 1:1 Account-Based Marketing Manager

Procore Technologies

7d

About The Position

We’re looking for a Strategic 1:1 Account-Based Marketing Manager to join Procore’s Growth & Integrated Marketing organization, supporting Strategic accounts. In this role, you’ll lead the strategy, planning, and execution of highly personalized marketing programs for Procore’s most strategic customers - driving expansion, retention, and pipeline impact. As a Strategic Account-Based Marketing Manager, you’ll operate in a highly cross-functional role, partnering closely with Sales, Customer Success, Sales Engineering, Digital Marketing, Web, Content, Field Marketing, and Executive Programs to plan and deliver cohesive, account-centric experiences across the customer lifecycle. You’ll use your ABM expertise, strategic and analytical rigor, and cross-functional leadership to influence account direction, prioritize investment, and accelerate deal and account outcomes. This role sits at the center of Procore’s strategic go-to-market motion and offers the opportunity to shape how we engage and grow our most important customers. This position reports to the Director, Growth & Integrated Marketing, Global Strategic & Enterprise NAMER. This role can be based in our San Francisco, CA offices. We’re looking for someone to join us immediately.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience), with 8+ years in Campaign Management, Account-Based Marketing, Enterprise Marketing, or similar B2B SaaS roles supporting enterprise or strategic accounts.
• Deep, hands-on end-to-end campaign and project management experience, owning strategy through execution and optimization across paid media, digital advertising, content, and web experiences, with the ability to operate independently as a self-starter in fast-moving environments.
• Proven delivery of 1:1 and 1:few ABM programs grounded in advanced segmentation, persona mapping, personalization, and account-specific strategy, with clear examples of measurable impact and ROI; industry certifications such as ITSMA or Demandbase preferred.
• 5+ years of experience managing paid advertising channels, with a results-oriented, data-driven approach to localized and enterprise paid media initiatives, including ROAS measurement, performance optimization, and analysis of audience and propensity-to-buy signals.
• Demonstrated understanding of enterprise sales cycles and complex, multi-stakeholder buying groups, paired with exceptional listening, verbal, and written communication skills to influence and align senior stakeholders.
• Highly collaborative partner across Sales, Customer Success, Sales Engineering, Digital Marketing, Web, Content, and Events, with strong organizational skills and the ability to manage multiple high-impact initiatives simultaneously.
• Hands-on proficiency with enterprise marketing and revenue technology stacks including GA4, Google Tag Manager, Salesforce, Marketo, Demandbase (or similar ABM platforms), Adobe Analytics, and Tableau, with the ability to independently pull insights, activate campaigns, and report on performance.

Nice To Haves

• Ideally someone with experience managing global or multi-region ABM programs, exposure to construction, construction technology, or vertical SaaS environments.

Responsibilities

• Own the strategy, development, execution, and optimization of high-touch 1:1 ABM programs for Procore’s most strategic enterprise accounts, delivered through integrated online and offline tactics and focused on pipeline growth, expansion, retention, executive engagement, and measurable business impact.
• Translate account strategy into integrated, omni-channel ABM programs with clearly defined objectives, timelines, success metrics, and regular performance reporting aligned to enterprise sales motions and revenue priorities.
• Serve as a strategic marketing partner to Enterprise Sales, Customer Success, and Sales Engineering, influencing account direction, prioritization, and investment through insight-driven ABM strategies.
• Lead cross-functional planning and execution across Digital Marketing, Customer Marketing, Web, Content, Executive Programs, and Field Events to deliver cohesive, persona-aligned, high-impact account experiences.
• Drive alignment across complex buying groups and internal stakeholders by synthesizing account dynamics into clear strategic direction.
• Apply strategic and analytical rigor to prioritize accounts, channels, and investments, and define and track account-level success metrics including engagement, pipeline influence, opportunity progression, expansion, adoption, retention, and executive participation.
• Use AI tools, workflows, and data to improve account research, persona insights, buying-signal analysis, personalization, and ongoing program optimization while keeping execution thoughtful and human.
• Improve Procore’s Strategic Enterprise ABM operating model by scaling what works, increasing repeatability across teams, and raising the bar on how strategic accounts are planned, executed, and measured.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager