Account Based Marketing Manager

Snowflake•Atlanta, GA

3d•Hybrid

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a motivated Account Based Marketing Manager to join our Acquisition ABM team. In this role, you'll apply your passion for marketing and data to plan and execute campaigns targeting our Enterprise Acquisition segment. You will gain experience in best-in-class integrated ABM by running strategic 1:few and 1:many campaigns. As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance. To be successful in this role, you should have a strong background in ABM, full-cycle sales, field marketing, field ops, sales ops, rev ops, product marketing, and/or demand generation – including experience in planning, message development, integrated marketing, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level. This role will follow Snowflake’s hybrid 3-day in-office policy and will be based out of our Toronto, Atlanta, or New York City offices.

Requirements

Strategic Experience: 4+ years of dedicated ABM experience, or 5+ years in the other B2B disciplines listed above.
Creative Architect: You move beyond standard campaigns to create 1:few experiences tailored to the specific friction points of a buying committee. You have a knack for creating high-impact, bespoke programs that people actually want to engage with.
Data-Driven Optimization: Expert ability to pivot and evolve programs based on deep-dive performance analytics. You act as a strategic consultant to Sales and cross-functional partners, translating business intelligence into actionable marketing maneuvers.
MarTech Power User: Deep proficiency in a sophisticated stack, including Salesforce, Adobe Experience Manager, Figma, Canva, Bombora, and Demandbase. You understand the growing importance of thoughtful orchestration in the vibe-coding era.
Agile Leadership: A high-level resourceful self-starter who thrives in ambiguity. You excel at navigating competing priorities, managing stakeholder expectations, and driving results in a fast-paced, ever-evolving environment.
AI Visionary: A forward-thinking mindset regarding the AI landscape. You are actively exploring or already implementing AI-driven marketing use cases to automate personalization, predict account behavior, and 10x the efficiency of your ABM efforts.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Responsibilities

Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including:
Crafting tailored messaging by account and target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives
Managing targeted advertising, mailers/swag, and contact discovery efforts
Developing multi-threaded, custom digital landing pages
Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams
Developing the future of ABM in a resource-rich environment