Stratège principal en publicité et référencement (Bilingue)

EBlock Inc.•Quebec, QC

7d•CA$60,000 - CA$70,000•Hybrid

About The Position

EDealer is a website and software supplier for the Automotive Industry. Our mission is simple: To ensure car dealers build great business and manage inventory. Steadfast in our commitment to create exceptional learning experiences for our clients, we are a passionate group of integrity-powered leaders who love to learn, grow and make a difference. Today we are focused on Merchandising Automation and Vehicle Optimization. Consistent with our long-term goals, our objective is to reduce the time required by dealers to reach the maximum number of customers with consistent accurate, merchandised inventory. As a Senior Digital Advertising & SEO Strategist (Bilingual), you serve as the consultative voice and strategic storyteller for our Paid Advertising and SEO clients across Canada. You are their main point of contact for paid media ecosystems, organic optimizations, and content strategy. You will translate complex performance metrics into actionable growth narratives, helping dealership partners understand how their campaigns drive business. While this role involves high-level consulting, you will also play a key hands-on role in task execution - particularly for bilingual (French/English) ad copy creation, landing page copy, and localized SEO subscription deliverables. You will work alongside Performance Managers and Dealer Development reps on client calls, providing technical and strategic depth while leaning on specialized Analytics and Execution teams behind the scenes.

Requirements

Fully bilingual in English and French Canadian (written and spoken) with strong creative copywriting abilities in both languages.
Practical understanding of the retail automotive industry and dealership business models (sales, service, inventory dynamics).
3–4+ years in digital advertising, SEO strategy, or digital marketing agency roles.
Required: Google Search Console, Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Strong grasp of agentic (LLM, generative AI) and organic search fundamentals (technical, local, content) alongside paid acquisition strategies.
Exceptional storytelling skills—able to explain concepts like "attribution models," "Quality Score," or "canonical tags" to non-technical store stakeholders.

Nice To Haves

Experience with Fluency, Moz Pro, or automotive-specific ad-tech platforms.

Responsibilities

Serve as the strategic expert alongside Performance Managers and Dealer Development Representatives on client calls, translating complex data into clear growth narratives for dealership client contacts.
Lead client discussions and present strategic recommendations fluently in both English and French Canadian.
Apply deep understanding of dealership operations, sales cycles, and local or regional OEM dynamics to align paid and organic strategies with store-level inventory and sales goals.
Write and refine high-converting bilingual ad copy and SEO landing page content, bridging gaps where localized or specialized French execution is required.
Perform high-priority execution tasks across SEO packages (content optimization, local profile management, etc).
Identify and leverage local partnership citation opportunities, directories, and localized link/citation building to boost local map pack rankings and geo-targeted search presence.
Proactively audit client accounts to identify budget expansion opportunities, campaign revamps, or complementary service attachments.
Architect campaign briefs and delegate technical task implementation to SEO or Digital Advertising team members.
Review performance trends and extract the "why" behind the numbers for client presentations.