About The Position

The Store Sales Manager leads the day-to-day performance of a high-volume Academy Sports + Outdoors retail store, overseeing Hardlines and Softlines. The role translates business goals into priorities that drive sales, merchandising excellence, and operational consistency across departments. Through hands-on leadership on the sales floor, the manager sets standards for customer service, execution, and team engagement. The manager coaches, develops, and inspires leaders and team members through training, feedback, and accountability. They use sales metrics, labor plans, and inventory insights to improve productivity and profitability while maintaining in-stock and visual standards. The role also ensures that company policies, safety standards, and regulatory requirements are followed. The Store Sales Manager works with the Store Director, fellow store leaders, Team Leads, department leaders, and corporate and field partners to coordinate priorities, solve problems, execute company initiatives, and maintain brand and compliance standards. The position requires flexibility for varying schedules, including evenings, weekends, and holidays, and averages 45–50 hours per week during peak times.

Requirements

  • At least 3 years of relevant leadership or management experience.
  • Demonstrated success leading departments of up to 40 team members while driving operational excellence and achieving sales targets.
  • Strong customer service mindset, communication skills, and problem-solving skills.
  • Business acumen and understanding of sales performance, labor planning, and profitability.
  • Ability to interpret reports and use metrics to inform decisions and priorities.
  • Working knowledge of inventory systems, payroll processes, and Microsoft Office applications.
  • Sound judgment and decision-making skills in fast-paced, high-traffic environments.
  • Ability to complete and maintain required certifications, including Firearms Sales and Power Industrial Truck.
  • Ability to manage and audit firearm sales and ensure transactions meet federal and state requirements, including ATF Form 4473 completion, background-check verification, and final approval.
  • Team-first attitude and willingness to assist wherever needed.
  • Flexibility to work varying schedules, including evenings, weekends, and holidays, based on business needs.
  • Ability to remain on feet and move throughout the store for extended periods.
  • Ability to walk, bend, reach, pull, carry, and lift items up to 50 lbs.
  • Capacity to perform repetitive tasks such as scanning, stocking, and folding merchandise.
  • Comfort using ladders or step stools to access merchandise.
  • Ability to thrive in a fast-paced retail environment and adapt to shifting priorities.
  • Acceptable hearing and vision to perform job duties.
  • Ability to adhere to company policies and professional standards.

Nice To Haves

  • Bachelor’s degree in a related field preferred.

Responsibilities

  • Lead day-to-day performance of a high-volume retail store, overseeing Hardlines and Softlines.
  • Translate business goals into priorities that drive sales, merchandising excellence, and operational consistency across departments.
  • Lead hands-on on the sales floor and set standards for service, execution, and team engagement.
  • Coach, develop, and inspire leaders and team members through training, feedback, and accountability.
  • Use sales metrics, labor plans, and inventory insights to adjust strategies and improve productivity and profitability.
  • Maintain strong in-stock and visual standards.
  • Uphold company policies, safety standards, and regulatory requirements.
  • Collaborate with the Store Director and fellow store leaders to align priorities and deliver a seamless store experience.
  • Partner with Team Leads and department leaders to set expectations, solve problems, and support team performance.
  • Work with corporate and field partners through store walks, reporting, and execution of company initiatives.
  • Manage and audit firearm sales, including accurate completion of ATF Form 4473, background-check verification, and final approval.
  • Step in to support other duties as needed.
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