About The Position

The Store Sales Manager leads the day-to-day performance of a high-volume Academy Sports + Outdoors retail store, overseeing Hardlines and Softlines. The role translates business goals into priorities that drive sales, merchandising excellence, and consistent operations across departments. Through hands-on leadership on the sales floor, the manager sets expectations for customer service, execution, and team engagement. The manager coaches, develops, and inspires leaders and team members through training, feedback, and accountability. They use sales metrics, labor plans, and inventory insights to improve productivity and profitability while maintaining in-stock and visual standards. The role also ensures that company policies, safety standards, and regulatory requirements are followed, including requirements related to firearm sales. The Store Sales Manager works closely with the Store Director, other store leaders, Team Leads, department leaders, and corporate and field partners to align priorities, solve problems, execute company initiatives, and maintain brand and compliance standards.

Requirements

  • At least 3 years of relevant leadership or management experience.
  • Demonstrated success leading departments of up to 40 team members while driving operational excellence and achieving sales targets.
  • Strong customer service mindset, communication, and problem-solving skills.
  • Business acumen, including understanding of sales performance, labor planning, and profitability.
  • Ability to interpret reports and use metrics to inform decisions and priorities.
  • Working knowledge of inventory systems, payroll processes, and Microsoft Office applications.
  • Sound judgment and decision-making skills in fast-paced, high-traffic environments.
  • Ability to complete and maintain required certifications, including Firearms Sales and Power Industrial Truck.
  • Ability to manage and audit firearm sales in compliance with federal and state requirements, including accurate ATF Form 4473 completion and background-check verification.
  • Team-first attitude and willingness to assist where needed.
  • Flexibility to work varying schedules, including evenings, weekends, and holidays, based on business needs.
  • Ability to remain on feet and move throughout the store for extended periods during scheduled shifts.
  • Ability to perform physical tasks including walking, bending, reaching, pulling, carrying, and lifting up to 50 lbs.
  • Capacity to complete repetitive tasks such as scanning, stocking, and folding merchandise.
  • Comfort using ladders or step stools to access merchandise.
  • Ability to adapt to shifting priorities in a fast-paced retail environment.
  • Acceptable hearing and vision to perform job duties.
  • Ability to adhere to company policies and professional standards.

Nice To Haves

  • Bachelor’s degree in a related field preferred.

Responsibilities

  • Lead day-to-day performance of a high-volume retail store, overseeing Hardlines and Softlines.
  • Translate business goals into priorities that drive sales, merchandising excellence, and operational consistency across departments.
  • Provide hands-on leadership on the sales floor and set standards for service, execution, and team engagement.
  • Coach, develop, and inspire leaders and team members through training, feedback, and accountability.
  • Use sales metrics, labor plans, and inventory insights to improve productivity and profitability.
  • Maintain strong in-stock and visual standards.
  • Uphold company policies, safety standards, and regulatory requirements.
  • Manage and audit firearm sales, ensuring transactions meet federal and state requirements through accurate completion of ATF Form 4473, background-check verification, and final approval.
  • Collaborate with the Store Director and fellow store leaders to align priorities and deliver a strong store experience.
  • Partner with Team Leads and department leaders to set expectations and problem-solve.
  • Work with corporate and field partners through store walks, reporting, and execution of company initiatives.
  • Step in where needed to support the team.
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