About The Position

The Store Manager is the strategic leader of the store, responsible for driving business performance, delivering exceptional customer experiences, and cultivating a high-performing, inclusive team culture. The role champions brand values and ensures operational excellence, directly impacting profitability, team development, and customer satisfaction. It is suited to a dynamic, people-focused leader who thrives in a fast-paced retail environment and is passionate about building strong teams and memorable customer interactions. The Store Manager models exceptional customer service and selling behaviors, partners with store leaders and associates to achieve sales goals, and monitors progress against key performance indicators. The position includes people-management responsibilities and oversight of store culture, coaching and training, escalated customer concerns, store operations, visual merchandising, inventory, marketing events, community engagement, company policies, and safety standards. The manager promotes accountability, creativity, collaboration, continuous learning, and inclusive practices that reflect VF Values and the brand identity.

Requirements

  • 3–5 years of related professional or retail management experience.
  • Proven ability to drive results through store teams and exceed sales and profit goals.
  • Ability to coach, motivate, and build high-performing, diverse teams.
  • Strong verbal and written communication skills and the ability to influence across all levels.
  • Solution-oriented and flexible in a fast-paced, dynamic retail environment.
  • Ability to work independently, manage shifting priorities, and meet business expectations.
  • Comfort using word-processing, spreadsheet, and retail software tools.
  • Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

  • Undergraduate or graduate degree; degrees are valued but not required.

Responsibilities

  • Model exceptional customer service and selling behaviors, promote a consumer-centric mindset, and elevate the in-store experience.
  • Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
  • Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
  • Lead people-management activities, including providing input and making decisions related to recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
  • Monitor and shape store culture to align with company values and maintain a positive team environment.
  • Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
  • Assess customer interactions and the overall in-store experience, and resolve escalated customer concerns professionally and with sound judgment.
  • Manage store operations, including scheduling, expense control, loss prevention, audits, and reporting.
  • Ensure visual merchandising standards are met and inventory is maintained through proper shipping and receiving procedures.
  • Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
  • Promote accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
  • Uphold company policies, safety standards, and operational procedures.
  • Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, reflecting VF Values and brand identity.

Benefits

  • Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential.
  • VF benefit programs are offered; detailed information will be provided during the hiring process.
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