Vans: Store Manager - Encinitas Ranch Town Center

Vans•Encinitas, CA
•$35 - $53

About The Position

The Store Manager is the strategic leader of the Vans store, responsible for driving business performance, delivering exceptional customer experiences, and cultivating a high-performing, inclusive team culture. The role champions brand values and ensures operational excellence across the store, directly impacting profitability, team development, and customer satisfaction. It is suited to a dynamic, people-focused leader who thrives in a fast-paced retail environment and is passionate about building strong teams and memorable customer interactions. The Store Manager models customer service and selling behaviors, supports sales and profit goals, leads people-management activities, coaches and develops associates, and resolves escalated customer concerns. The role also manages store operations, inventory and visual merchandising, supports marketing and community initiatives, and upholds company policies, safety standards, and inclusive practices.

Requirements

  • 3–5 years of related professional or retail management experience.
  • Proven ability to drive results through store teams and exceed sales and profit goals.
  • Skill in coaching, motivating, and building high-performing, diverse teams.
  • Strong verbal and written communication skills, with the ability to influence across all levels.
  • Solution-oriented and flexible in a fast-paced, dynamic retail environment.
  • Ability to work independently, manage shifting priorities, and meet business expectations.
  • Comfort using word processing, spreadsheets, and retail software tools.
  • Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

  • Undergraduate or graduate degree; valued but not required.

Responsibilities

  • Model exceptional customer service and selling behaviors to drive a consumer-centric mindset and elevate the in-store experience.
  • Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
  • Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
  • Lead people-management activities using independent judgment and discretion, including providing input and making decisions related to recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
  • Monitor and shape store culture to ensure alignment with company values and a positive team environment.
  • Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
  • Assess customer interactions and the overall in-store experience, and resolve escalated customer concerns professionally and with sound judgment.
  • Manage store operations, including scheduling, expense control, loss prevention, audits, and reporting.
  • Ensure visual merchandising standards are met and inventory is maintained through proper shipping and receiving procedures.
  • Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
  • Promote accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
  • Uphold company policies, safety standards, and operational procedures.
  • Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences and reflect VF Values and brand identity.

Benefits

  • The position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
  • VF Corporation offers benefit programs; details are provided during the hiring process.
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