State Manager New Mexico

Brown‑Forman Corporation • Albuquerque, NM

3d • Onsite

About The Position

Join our team at Brown-Forman to play a key role in driving success and leading strategic growth in New Mexico! This role involves serving as a coach and leader to the team, monitoring business performance, and ensuring the local team remains clear on objectives and prioritization. The State Manager will manage and build brand sales/marketing plans and budgets to meet or exceed targets, lead strategic business decisions within the state, and collaborate with distributor leadership on commercial plans, objectives, targets, priorities, and budgets. Pricing strategies, full channel business analysis, and evaluation/adjustment of plans based on market performance are also key responsibilities. The role requires monitoring and communicating competitive, consumer, and pricing activity, and leading review meetings with distributors.

Requirements

• Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.
• Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
• Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
• Demonstrated knowledge of on- and off-premise business and three-tier distribution system.
• Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
• Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
• Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
• Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
• Must be able and willing to travel (by air and car) up to 30% of the time.
• Must be able to lift up to 30 pounds.
• Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
• Must have a valid driver’s license.

Responsibilities

• Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities.
• Monitor business performance.
• Ensure the local team remains clear on objectives and prioritization of those objectives.
• Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director.
• Lead strategic business decisions within the state of New Mexico.
• With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.
• Lead pricing strategies.
• Analyze and plan full channel business, chain and independent accounts for the state of New Mexico.
• Lead evaluation and adjustment to plans based on performance and success in the market.
• Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager.
• Lead the review meetings with distributors.
• Serve as the primary contact with distributor leadership.
• Collaborate with distributor General Sales Managers & Managing Directors for oversight of business management and execution.
• Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals.
• Monitor and measure performance of all distributor activities that affect Brown Forman brands.
• Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.

Benefits

• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits that reflect our company values and meet the needs of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed