Staff Writer, Health

Pillar4 Media•,

1d•Remote

About The Position

The Staff Writer will create authoritative, engaging, and commercially effective health and wellness content for digital audiences. Working closely with editors, SEO, revenue analysts, medical reviewers, product testers, and external partners, this role will produce comprehensive product reviews, roundups, informational stories, and related materials that help consumers make informed purchasing decisions. The Staff Writer will be responsible for managing content from initial research and planning through drafting, revision, optimization, formatting, and publication. This writer will also serve as a key editorial partner to an external organization, developing content that aligns with the partner's preferred voice, style, audience, and business objectives while maintaining internal standards for factual accuracy, editorial integrity, search optimization, and quality. Pillar4's mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health. Success in this role requires: Strong editorial judgment Advanced research and writing skills Responsiveness to feedback The ability to build trusted relationships across internal and external stakeholder groups The ability to translate complex health information, product specifications, research findings, and firsthand testing insights into clear, credible, and accessible content.

Requirements

Bachelor's degree in journalism, communications, English, marketing, health communication, or a related field; equivalent relevant experience will also be considered.
Approximately 3–5 years of professional journalism, e-commerce, affiliate, digital publishing, or commerce-content writing experience.
Strong portfolio of product reviews, roundups, buying guides, blogs, or other long-form digital content.
Excellent written and verbal communication skills.
Strong working knowledge of AP style.
Experience writing content informed by SEO strategy and search intent.
Demonstrated ability to conduct detailed research and translate complex or technical information for a general audience.
Experience leading editorial assignments or projects from initial planning through publication.
Experience working with editors, SEO professionals, revenue teams, medical reviewers, subject-matter experts, or external business partners.
Strong organizational, project-management, and time-management skills.
Proven ability to manage multiple assignments, shifting priorities, and overlapping deadlines.
Experience using common CMS platforms, including WordPress.
Ability to self-direct work, identify next steps, and maintain momentum with limited oversight.
Strong critical-thinking skills and attention to detail.
Demonstrated ability to receive, interpret, and efficiently incorporate editorial feedback.

Nice To Haves

Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
Alignment with Pillar4's culture: We live by our values and expect our team to buy in.
Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Responsibilities

Write in-depth reviews, product comparisons, roundups, informational stories, gift guides, and other commerce-focused health and wellness content.
Produce long-form, comprehensive product reviews averaging approximately 2,000 words and product roundups that may average 6,000 words.
Present complex product information in a voice that is knowledgeable, engaging, credible, and easy for consumers to understand.
Clearly explain product features, benefits, limitations, pricing, customer considerations, testing results, and competitive differentiators.
Adapt content structure, depth, tone, and format based on the subject matter, audience, publication requirements, and commercial goals.
Maintain a consistent publishing cadence while balancing multiple assignments, revisions, optimizations, and competing deadlines.
Contribute to additional editorial formats and special projects based on business, partner, and audience needs.
Conduct thorough research and vet the credibility of peer-reviewed journals, scholarly publications, authoritative medical sources, manufacturer information, and other credible references.
Translate medical, scientific, and technical concepts into accessible language without sacrificing accuracy or important context.
Quickly develop expertise in unfamiliar health, wellness, product, and service categories.
Monitor relevant category trends, consumer concerns, product developments, market changes, and emerging research.
Build and maintain subject-matter knowledge across multiple assigned product categories.
Maintain clear research notes, source documentation, and supporting materials in accordance with editorial standards.
Work closely with a team of fact checkers to document citations and source materials in accordance with our guidelines and expectations.
Work closely with a team of medical reviewers to vet drafts and ensure study citations are correct and study results are accurately represented.
Test health and wellness products directly when appropriate or collaborate with designated product testers to collect firsthand experience.
Secure detailed testing notes, original images, screenshots, videos, and other rich media that strengthen the usefulness and credibility of content.
Develop thoughtful questions and testing criteria that produce meaningful insights for consumers.
Play an active role in designing, refining, and documenting testing methodologies across assigned product categories.
Ensure testing methods are consistent, relevant to consumer needs, and aligned with editorial standards.
Translate testing observations into clear, balanced, and appropriately qualified conclusions.
Collaborate with editors, testers, and subject-matter experts to resolve inconsistencies or incomplete findings.
Help standardize successful testing practices so they can be applied across future content and product categories.
Partner closely with SEO and Revenue teams to plan, create, edit, and optimize content for organic search, commercial performance, and commercial priorities without compromising editorial standards
Incorporate keyword research, search intent, competitive insights, internal linking, metadata, and other optimization guidance into content.
Balance SEO requirements with readability, editorial integrity, brand voice, and consumer usefulness.
Complete updates and content optimizations based on performance trends, search changes, product developments, and business priorities.
Review existing content to identify opportunities to improve accuracy, relevance, depth, structure, conversion potential, and search visibility.
Remain informed about evolving SEO practices and digital content expectations.
Serve as a trusted day-to-day editorial partner to assigned external stakeholders.
Develop a strong understanding of the external partner's preferred voice, style, audience, content goals, terminology, and brand requirements.
Write stories and related materials in a manner that reflects the partner's established content preferences while maintaining internal editorial and quality standards.
Build productive, professional relationships through clear communication, responsiveness, reliability, and thoughtful expectation management.
Translate partner feedback and business priorities into actionable editorial direction.
Ask clarifying questions, identify potential misalignment early, and confirm expectations before significant content development begins.
Manage feedback from multiple internal and external stakeholders while maintaining clarity regarding editorial standards, deadlines, and final deliverables.
Partner with editors to reconcile differences between partner preferences, audience needs, SEO recommendations, and internal editorial requirements.
Provide appropriate visibility into content status, open questions, dependencies, and delivery risks.
Participate in partner meetings, editorial planning discussions, content reviews, and performance conversations as needed.
Cultivate effective working relationships with medical advisory teams and subject-matter experts.
Accurately incorporate medical-review feedback while preserving clarity, readability, and the intended meaning of the content.
Distinguish between editorial preferences, factual corrections, medical guidance, and compliance-sensitive feedback.
Uphold high standards for factual accuracy, balance, transparency, sourcing, and consumer trust.
Follow AP style, internal editorial guidelines, partner-specific requirements, and established content standards.
Proofread and self-edit assignments before submission, minimizing preventable errors and unnecessary revision cycles.
Apply editorial feedback efficiently and carry lessons forward into future assignments.
Lead assigned editorial projects from initial concept and planning through publication and subsequent optimization.
Develop realistic work plans and manage personal timelines across multiple concurrent assignments.
Coordinate effectively with editors, SEO, Revenue, medical reviewers, product testers, designers, and external partners.
Maintain organized records of briefs, research, testing materials, drafts, feedback, approvals, and final deliverables.
Identify risks, resource needs, or timeline concerns early and communicate them to appropriate stakeholders.
Manage revisions efficiently while maintaining quality and meeting agreed-upon timelines.
Contribute to editorial planning, ideation, workflow improvements, and content-calendar discussions.
Support less-experienced writers through collaboration, knowledge sharing, peer feedback, or informal guidance when appropriate.
Apply appropriate headings, links, tables, images, captions, disclosures, product details, and other formatting elements.
Ensure published content follows established templates, brand requirements, SEO guidance, and accessibility practices.
Conduct quality-assurance reviews before and after publication to confirm formatting, links, images, and page elements function correctly.
Maintain familiarity with WordPress and other commonly used content management platforms.
Partner with editorial operations, Product, or Engineering stakeholders when publishing needs require technical support.