Staff UX Researcher

The Coca-Cola Company•Atlanta, GA

1d•$202,000 - $229,000•Hybrid

About The Position

The Coca-Cola Company is building a modern product organization for a business that operates at extraordinary scale. Our ambition is not simply to digitize existing work. We are building the products, platforms, and intelligent capabilities that will shape how we serve customers, accelerate growth, and operate in the future. That means designing products that help customers do business with us more seamlessly, give sales and service teams better insight and decision support, and connect the workflows and data behind a complex operating system. The work spans customer experience, service enablement, sales experience, operations, and growth — with opportunities to build entirely new capabilities in areas like personalization, automation, AI-assisted workflows, and decision intelligence. We’re bringing together Product, Engineering, Design, and Data in small, empowered teams with ownership from discovery through delivery and iteration. Design and research are central to this shift, helping teams understand how people actually work, simplify complex systems, and create experiences that are coherent, useful, and built for impact. This is a chance to help define what great product design looks like inside one of the world’s most iconic brands: deeply practical, beautifully crafted, and built for a business where digital and the physical world meet every day.

Requirements

10+ years of UX research experience, with a demonstrated track record of influencing product strategy and organizational direction across multiple teams or business areas.
Deep proficiency across modern qualitative and quantitative methods: interviews, usability studies, contextual inquiry, diary studies, concept testing, and the judgment to know when each applies.
Hands-on experience using AI-powered research and synthesis tools to accelerate insight generation and scale research impact without losing rigor.
Demonstrated ability to operate as a strategic thought partner to senior and executive product and design leaders - shaping decisions, not just delivering findings.
Comfort bringing quantitative approaches alongside data analysts to triangulate findings and build a complete picture of E2E experiences.
Exceptional ability to communicate complex research to varied audiences, including executives, through clear, compelling storytelling that drives action.
Proven ability to operate independently and lead through ambiguity in fast-moving, complex product environments.
Established at dual-track prioritization for key initiatives and rigorous craft that drives business and user outcomes.
Experience building or substantially shaping a research practice, not just executing within an established one.

Nice To Haves

Experience CPG, retail, or enterprise products that span multiple user roles and touchpoints
Complex operational or workflow tools, not just consumer-facing digital products
Research involving AI-enabled or intelligent product experiences
Leading or mentoring a team of researchers, or formally contributing to research hiring and development
Speaking-engagements, panels and demonstrated thought leadership experience related to product research transformation.

Responsibilities

Define research strategy across multiple product areas, identifying the highest-leverage questions for the organization and sequencing work to build cumulative understanding over time
Connect research investments directly to business outcomes and strategic priorities, operating at the level of portfolio decisions, not just individual product cycles
Present findings and recommendations to senior and executive leadership with clarity, confidence and well-reasoned rationale that moves decision-makers to act
Shape how Coca-Cola thinks about user-centricity at an organizational level, not just within the boundaries of a team or product
Apply a wide range of qualitative and quantitative methods to uncover user needs, behaviors, and mental models across diverse user populations and product contexts
Use AI-powered synthesis tools and modern research methodologies to analyze, theme, and surface insight faster without sacrificing rigor or judgment
Design research programs that serve multiple product teams simultaneously, multiplying your impact well beyond any single squad or initiative. Specifically, you will develop frameworks, systems and toolkits that allow cross-functional teams to execute team-level research and ensure insight-loops exist across teams for continuity and clarity.
Partner with designers and product managers during discovery to frame problems before solutions take shape, and ensure insight drives direction from the start
Serve as a trusted strategic advisor to cross-functional leaders across the organization - shaping decisions before they are made and providing insights that connect the opportunities across teams for greater impact.
Build strong, durable working relationships across Product, Design, Engineering, and Data Analytics and cultivate genuine alignment of qual and quant as a strategic differentiator for our business.
Influence product roadmaps, investment priorities, and organizational direction using the weight of accumulated, well-communicated insight
Take ownership of how UX research works at Coca-Cola - defining methods, standards, and ways of working that scale across the organization
Identify structural gaps in research capability and drive initiatives to close them, whether through tooling, process, hiring, or enablement
Mentor researchers and cross-functional teams, elevating research literacy and user-centricity across the broader product organization
Proactively identify and pursue opportunities to expand the reach, influence, and impact of a strategic UX research discipline.