Staff Product Marketing Specialist
Renesas Electronics•Austin, TX
•$117,000 - $160,000•Hybrid
About The Position
The Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesas’ Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.
Requirements
- Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
- Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
- Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master’s preferred).
- 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
- Demonstrated leadership experience managing small, highly technical teams.
Nice To Haves
- Experience with ModelN, SAP, and PowerBI is an advantage.
Responsibilities
- Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
- Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
- Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
- Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
- Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.
Benefits
- Medical
- Health Savings Account (with applicable medical plan)
- Dental
- Vision
- Health and/or dependent care flexible spending accounts
- Pre-tax commuter benefits
- Life insurance
- AD&D
- Pet insurance
- Company-paid life insurance
- Company-paid AD&D
- LTD
- Short term medical benefits
- Paid sick time
- Paid holidays
- Accrued paid vacation
- Bonus opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
