Staff Product Marketing Specialist
Renesas Electronics•Austin, TX
•$117,000 - $160,000•Hybrid
About The Position
The Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesas’ Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.
Requirements
- Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
- Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
- Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master’s preferred).
- 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
- Demonstrated leadership experience managing small, highly technical teams.
Nice To Haves
- Experience with ModelN, SAP, and PowerBI is an advantage.
Responsibilities
- Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
- Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
- Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
- Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
- Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.
Benefits
- medical
- health savings account (with applicable medical plan)
- dental
- vision
- health and/or dependent care flexible spending accounts
- pre-tax commuter benefits
- life insurance
- AD&D
- pet insurance
- company-paid life insurance and AD&D
- LTD
- short term medical benefits
- paid sick time
- paid holidays
- accrued paid vacation
- bonus opportunities
- commission pay
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What This Job Offers
Job Type
Full-time
Career Level
Manager
