Staff, Product Manager – Data, Audiences, & Measurement [Ads]

Fetch • Remote,

13h

About The Position

We're looking for a Staff Product Manager to define how Fetch extends its data, audiences, and measurement capabilities beyond the Fetch app. This is a highly technical, externally-facing role within our Data & Measurement collective, sitting at the intersection of programmatic infrastructure, data monetization, and measurement strategy. Fetch has deterministic, SKU-level purchase data verified by a receipt, across every retailer, one of the most differentiated data assets in advertising. The strategy for how we leverage that off-platform is still being defined, and this role will own it. That means determining which DSPs, SSPs, and social platforms we make our audience segments available to, defining how we do data matching in a privacy-safe way, and working directly with external partners to build and maintain API-based integrations. It also means figuring out how we share our measurement data, how we deliver receipt-verified purchase signals to validate off-platform campaign performance, and what methodology we use to credibly measure incrementality and attribution. You'll work closely with GTM and commercial teams to shape how Fetch's data assets are packaged and sold, whether through data licensing, insights products, or embedded platform integrations, while maintaining the right guardrails to protect our long-term competitive position. This is a rare opportunity to define how one of the largest deterministic consumer purchase datasets in the market is activated, measured, and monetized across the broader advertising ecosystem, with real autonomy to shape partner strategy, measurement infrastructure, and the future of Fetch's off-platform business from the ground up.

Requirements

• 6+ years of product management experience, including 3+ years in ad tech with a strong track record building data or measurement products, ideally in the programmatic or retail media space.
• Deep technical fluency in the programmatic ecosystem including DSP and SSP integrations, clean rooms, and API-based data sharing infrastructure (ex: conversion APIs).
• Experience defining and measuring ad incrementality and attribution, including familiarity with the methodologies and partner landscape (e.g. lift studies, matched market tests, clean room-based attribution).
• Understanding of privacy-safe data collaboration including how data clean rooms work, how identity matching is governed, and how to structure data partnerships that protect user privacy and Fetch's commercial position.
• Proven ability to work directly with external partners: scoping integrations, navigating technical and commercial requirements, and managing relationships with DSPs, data platforms, and measurement vendors.
• Comfortable partnering with engineering on architecture, data models, and system design.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, sales, and executive stakeholders.
• Comfort operating in ambiguity, especially given this is a greenfield role, and you should be energized by the opportunity to define the problem space rather than inherit a finished playbook.

Responsibilities

• Drive measurable business outcomes by launching integrations with leading DSPs, social platforms, and data partners that expand audience reach, increase adoption of Fetch measurement products, and contribute to 8-figure annual revenue growth tied to Fetch’s data monetization strategy.
• Define and execute Fetch's programmatic partner strategy including which DSPs, SSPs, and social platforms we work with, how audience segments are made available, and how integrations are structured and maintained.
• Own our identity partnership strategy to enable privacy-safe data matching and expand addressable audiences off-platform.
• Define the methodology and infrastructure for off-platform measurement; specifically how Fetch's receipt-verified purchase signals are used to validate campaign performance, measure incrementality, and attribute outcomes in external environments.
• Build and govern the frameworks for partner-facing data delivery, including what data we share, under what commercial terms, and how we protect Fetch's long-term data position.
• Own Fetch's sellable data strategy, determining how our data assets are packaged and monetized through clean rooms, data licensing, APIs, and insights products.
• Collaborate with GTM and Business Development to evaluate and prioritize partnerships across the measurement and commerce media ecosystem.
• Serve as Fetch's external voice on off-platform data and measurement — representing our capabilities with partners, advertisers, and industry stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed