Staff Product Designer, Family Experience

A Place for Mom

5d•$165,000 - $185,000•Remote

About The Position

A Place for Mom is seeking a Staff Product Designer to own product design for Consumer Experience and help turn emotionally complex senior-care decisions into clear, trustworthy, high-quality product experiences. The role focuses on creating a connected experience across the family care-placement journey, including APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels. The designer will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take appropriate next steps. The role calls for a high-agency builder who can navigate ambiguity, take ownership, and use design, data, and AI-native tools to improve team speed and product quality. AI experimentation should complement—not replace—judgment, craft, accessibility, ethics, and deep user understanding. The position spans acquisition, education, search, intake, matching, comparison, and conversion. It combines end-to-end product design, evidence-based product direction, shared design-system contributions, mentoring through critique and craft, and experimentation with AI-assisted design workflows. The role does not require people-management responsibility. A Place for Mom is a mission-driven platform that provides families with free, personalized support and connects them with vetted senior living communities and home care agencies. The company says it has helped millions of families since 2000 and has a network of more than 15,000 providers.

Requirements

At least 7 years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products.
A strong portfolio demonstrating end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised quality across multiple workstreams.
Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment.
Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.
Ability to explain how evidence, tools, prototypes, constraints, and judgment informed design decisions.
Experience in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.
Strong Figma skills and ability to communicate design intent through flows, prototypes, specs, and clear design storytelling.
Ability to partner closely with Product Managers, Engineers, Researchers, Marketing, Analytics, operational stakeholders, Sales, and senior leaders.
Include a portfolio that demonstrates product judgment, craft, decision-making, and the ability to move from ambiguity to clarity.

Nice To Haves

Experience with tools such as Figma Make, Figma Agents, Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, v0, or similar tools.
Passion projects, prototypes, AI-assisted experiments, or side projects that show how the candidate thinks, builds, and learns.

Responsibilities

Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design.
Design a unified family experience across APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels.
Translate emotionally complex and information-heavy senior-care decisions into intuitive workflows that help families move forward with confidence.
Partner with cross-functional teams and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
Design for trust, clarity, accessibility, speed, and usability in high-stakes moments.
Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline input, product data, and business context to guide design decisions.
Identify opportunities where improved consumer experiences can benefit families, providers, and business performance.
Communicate design rationale to product, engineering, marketing, operational stakeholders, and senior leaders, explaining both what should ship and why it matters.
Apply and extend shared APFM design patterns and distinguish consumer-specific needs from reusable marketplace and design-system patterns.
Contribute to shared foundations including interaction patterns, information architecture, accessibility, UX writing, content quality, and craft standards.
Mentor and raise the quality bar for other designers through critique, pattern quality, and product storytelling, without people-management responsibility.
Use lightweight prototypes, AI-assisted workflows, and experiments to make ideas tangible earlier.
Experiment with AI tools to explore product directions, prototype consumer journeys, synthesize inputs, pressure-test assumptions, and improve design speed and quality.
Help the team identify where AI improves consumer experiences and where human judgment, trust, accessibility, and clarity are more important.
Share AI-related learnings with cross-functional and design partners.