Staff Marketing Manager, Employer Brand (R5385)

Shield AI•Washington, DC

16h•$120,000 - $190,000

About The Position

Shield AI is seeking a Staff Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains. You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact. This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.

Requirements

Bachelor's degree in marketing, Communications, or a related field
8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
Proven track record of developing and executing marketing strategies that drive measurable results
Strong analytical skills with experience using data to inform strategy and optimize performance
Deep understanding of digital channels, social platforms, and content strategy

Nice To Haves

Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
Exceptional cross-functional leadership and influencing skills in matrixed organizations
Experience building employer brand measurement frameworks and running multi-channel campaigns
MBA or advanced degree a plus

Responsibilities

Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities
Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy
Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels
Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets
Partner with internal teams to bring authentic employee and mission-driven stories to life
Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively
Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns
Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion
Design and execute media and channel experiments to optimize performance and inform investment strategy
Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative
Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy
Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement
Manage employer brand marketing budgets and external partners where applicable
Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey
Build scalable systems, processes, and playbooks to support rapid company growth