Sr. Web Program Manager

Genesys•Virtual Office (Indiana), IN

4d•$120,800 - $212,400•Hybrid

About The Position

Genesys is seeking an experienced Sr. Web Program Manager to lead the planning, execution, and continuous optimization of strategic initiatives across our global web experience portfolio. This role serves as the connective point between Marketing, Product Marketing, Content, SEO, UX, Analytics, Engineering, and IT teams to ensure complex web programs are delivered efficiently, aligned to business objectives, and drive measurable outcomes for customers, prospects, and the business. The Sr. Web Program Manager will oversee high-impact initiatives including website redesigns, AI search visibility and discoverability programs, global campaign launches, homepage and navigation transformations, platform enhancements, and site modernization efforts. This role plays a critical part in reducing execution risk across strategic web initiatives by improving cross-functional coordination, increasing visibility into priorities and dependencies, and ensuring stakeholders remain aligned from planning through launch and optimization.

Requirements

7+ years of web program management, digital program management, web operations, or related experience leading complex cross-functional initiatives.
Proven experience leading complex, cross-functional web, digital marketing, or technology programs from strategy through execution.
Strong understanding of Agile methodologies, Scrum practices, and program governance frameworks.
Experience managing corporate websites, digital experience programs, website redesigns, or web transformation initiatives.
Experience leading complex programs involving multiple stakeholder groups, interdependent workstreams, and organizational change initiatives.
Experience managing multiple concurrent programs and influencing stakeholders across diverse functions and organizational levels.
Demonstrated expertise in roadmap planning, dependency management, risk mitigation, stakeholder alignment, and executive communications.
Familiarity with web technologies, content management systems, digital marketing operations, and website optimization practices.
Experience using Agile and project management tools such as Jira, Asana, Monday.com, Confluence, or similar platforms.
Strong analytical, organizational, and problem-solving skills.
Excellent written, verbal, and presentation skills.

Nice To Haves

Experience supporting enterprise SaaS or technology company websites.
Knowledge of SEO, web analytics, digital marketing, conversion optimization, accessibility, and customer experience best practices.
Experience working with CMS platforms such as WordPress, Adobe Experience Manager, Contentful, or similar technologies.
Familiarity with analytics and optimization platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, ContentSquare, Optimizely, or related tools.
PMP, Agile, Scrum, SAFe, or related certifications.

Responsibilities

Lead end-to-end delivery of strategic web programs from planning and intake through launch, measurement, optimization, and ongoing program evolution.
Develop and manage integrated roadmaps, project plans, milestones, dependencies, launch schedules, and governance processes across multiple concurrent initiatives.
Partner with stakeholders to define objectives, scope, priorities, success metrics, and expected business outcomes, ensuring alignment with organizational goals.
Coordinate efforts across Web, Campaigns, Product Marketing, Content, SEO, UX, Analytics, Engineering, IT, Legal, and Operations teams to drive successful execution.
Proactively identify and manage cross-functional dependencies, risks, resource constraints, and competing priorities while removing barriers that could impact delivery timelines or business outcomes.
Establish clear governance, intake, prioritization, and stakeholder review processes that improve execution efficiency and reduce delays across teams.
Facilitate stakeholder reviews, decision-making processes, executive communications, and launch readiness activities to ensure alignment and accountability.
Apply Agile principles and frameworks to improve program execution, delivery predictability, team effectiveness, and operational efficiency.
Partner closely with product owners, Scrum Masters, developers, designers, and business stakeholders to align priorities, support release planning, and drive continuous improvement.
Establish scalable processes, workflows, and operating models that streamline execution and support long-term web program success.
Create executive visibility into program health, milestones, risks, dependencies, and business impact through regular reporting and stakeholder communications.
Define and track KPIs, program health metrics, business impact, and ROI to measure success and demonstrate value.
Drive adoption of web governance, accessibility, SEO, performance, and user experience best practices across strategic web initiatives.
Develop executive-level reporting and dashboards that provide visibility into roadmap progress, milestones, risks, outcomes, and opportunities.
Leverage analytics, user behavior insights, and performance data to identify optimization opportunities, measure impact, and drive continuous improvement across web experiences and programs.