Sr. Product Manager - Web
About The Position
The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion—while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem — balancing direct conversion with intentional app migration where it improves lifetime value. The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact—building solutions that are valuable, usable, feasible, and viable. KFC.com plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at: Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling), Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal), Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity), Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance), Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics).
Requirements
- Product leadership experience.
- Ability to bring together customer insight, data, design, and engineering.
- Experience solving high-leverage problems.
- Experience delivering compounding impact.
- Experience building solutions that are valuable, usable, feasible, and viable.
- Experience with discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling).
- Experience with conversion and ordering flows.
- Experience with account and loyalty systems.
- Experience ensuring reliable experiences, clear messaging during outages/issues, accessibility, and performance.
- Experience with platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics).
Responsibilities
- Lead an empowered cross-functional product squad to discover, deliver, and continuously improve web experiences.
- Drive acquisition, discovery, and conversion on kfc.com.
- Optimize web experiences to balance direct conversion with intentional app migration.
- Solve high-leverage problems and deliver compounding impact through valuable, usable, feasible, and viable solutions.
- Excel in discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling).
- Excel in conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal).
- Excel in account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity).
- Excel in resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance).
- Excel in platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics).
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
