Sr. VP of Marketing and Community Impact
About The Position
The Senior Vice President (SVP) of Marketing and Community Impact provides executive leadership and strategic direction for FirstLight’s marketing, brand management, member growth, digital engagement, public relations, business development, Foundation operations, and community impact initiatives. This role ensures these functions align with and advance the Credit Union’s Strategic Business Plan, mission, and growth objectives. As a member of the Executive Leadership Team and Executive Director of the Foundation, the SVP leads enterprise-wide strategies that strengthen brand reputation, enhance member engagement, expand community impact, and drive organizational growth. The SVP provides strategic counsel to senior leadership and the Board, fosters a high-performing culture, develops future leaders, and ensures operational excellence, accountability, and measurable results across Marketing, Foundation, and Community Impact functions. Through collaborative leadership and strategic vision, the SVP advances FirstLight’s mission and delivers meaningful value to members, employees, and the communities it serves.
Requirements
- Bachelor’s degree in a related field.
- Ten (10) years of progressive marketing experience, including senior-level responsibility for enterprise marketing strategy, integrated execution, brand management, analytics, budgeting, vendor oversight, compliance oversight.
- Five (5) years of management or supervisory experience.
- Three (3) or more years of senior management experience.
Nice To Haves
- CCE, Cardwell 306 Leadership, comparable certification, or graduate degree in a related field may be considered in lieu of the required professional certification.
- Credit Union or financial institution marketing leadership experience with demonstrated ability to build disciplined, compliant, high-performing marketing operations and translate business priorities into measurable results preferred.
Responsibilities
- Provides executive leadership and strategic direction for marketing, brand management, member growth, digital engagement, public relations, business development, Foundation operations, and community impact initiatives.
- Ensures these functions align with and advance the Credit Union’s Strategic Business Plan, mission, and growth objectives.
- Leads enterprise-wide strategies that strengthen brand reputation, enhance member engagement, expand community impact, and drive organizational growth.
- Provides strategic counsel to senior leadership and the Board.
- Fosters a high-performing culture.
- Develops future leaders.
- Ensures operational excellence, accountability, and measurable results across Marketing, Foundation, and Community Impact functions.
- Advances FirstLight’s mission and delivers meaningful value to members, employees, and the communities it serves.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
