Sr. Staff, Revenue Marketing, ABM & Customer Growth

Boston Dynamics•Waltham, MA

About The Position

We’re looking for a Sr. Staff, Revenue Marketing Manager to drive Customer growth and account-based marketing (ABM) that directly impacts pipeline and revenue. This role will execute targeted account programs that support new logo acquisition and expansion within existing customers, including upsells, cross-sells, and product adoption initiatives. You will partner closely with Sales, SDRs, Customer Success, and BizOps to activate high-priority accounts and help move opportunities through the funnel. This is a revenue-aligned marketing role with clear pipeline goals. As we evolve from traditional demand generation to full revenue marketing, this role is critical to helping marketing influence both new business and expansion growth. You will play a hands-on role in activating target accounts and driving measurable revenue impact.

Requirements

5–8 years in B2B demand generation or ABM marketing
Experience supporting enterprise or mid-market sales teams
Comfortable with pipeline goals and revenue metrics
Strong project manager who can drive campaigns across channels
Analytical and performance-focused
Confident partnering with Sales and Customer Success
Experience with marketing automation and CRM systems (HubSpot, Salesforce, etc.)

Nice To Haves

Experience marketing technical products
Experience with long sales cycles
Background in ABM platforms (6sense, Demandbase, Terminus, etc.)
Exposure to customer marketing or retention programs

Responsibilities

Drive Customer Growth & Expansion Marketing: Develop lifecycle marketing strategies that support retention, adoption, upsell, and cross-sell opportunities. Partner with Customer Success to identify key expansion triggers (usage, maturity, renewal windows, risk signals). Build targeted programs that move customers from initial adoption to expansion and advocacy. Align messaging and campaigns to different stages of the customer journey.
Execute ABM Programs: Design and implement repeatable ABM playbooks that can scale across regions, industries, and product lines. Lead execution of account-based campaigns across paid media, email, events, content, and digital channels. Continuously test, learn, and optimize program performance to improve engagement and conversion within target accounts.
Pipeline & Performance Ownership: Take ownership of pipeline contribution targets across both new and existing accounts. Partner with BizOps to track and report on pipeline created and influenced, expansion pipeline, and account progression and velocity. Use performance data to adjust strategy.
Sales & Customer Success Collaboration: Act as a strategic partner to Sales, Product Marketing, and Customer Success in defining go-to-market priorities. Contribute to account planning, vertical strategies, and campaign themes. Ensure alignment between messaging, target accounts, and sales. Communicate insights from campaigns and account engagement to help inform GTM decisions.
Leverage Data, Insights & Technology: Use intent data, CRM insights, and engagement analytics to guide decision-making and prioritization. Identify high-value accounts and buying group signals to inform sales action. Partner with RevOps to evolve reporting, attribution, and measurement frameworks. Continuously improve how data is used to drive more precise, effective marketing.