Sr. Specialist, Digital Marketing

Odyssey Logistics•Charlotte, NC

4d•Hybrid

About The Position

Odyssey Logistics is a global logistics and supply chain partner helping businesses optimize performance through fully integrated, end-to-end solutions. We connect transportation, technology, and expertise across a broad network of services including 3PL and 4PL managed services, multimodal and intermodal transport, warehousing, trucking, Jones Act Ocean, and customs brokerage, ensuring goods move reliably, efficiently, and intelligently around the world. Today, Odyssey supports more than 6,000 customers globally, delivering scalable, data driven solutions across complex supply chains. What started with a single client has grown into a dynamic, evolving organization focused on performance, precision, and long-term partnership. Our work is complex, fast moving, and highly collaborative. Success here requires people who think strategically, operate with urgency, and navigate across functions to solve real business challenges. We value individuals who take ownership, challenge the status quo, and turn insight into action. Our culture is grounded in five core values: Win Together, Innovate Boldly, Drive Results, Customer Centric, and Guide with Care. These are not just principles; they shape how we make decisions, partner with customers, and show up for each other. At Odyssey, you are not just part of a company; you are part of building what comes next.

Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
Hands-on Salesforce, Account Engagement/Pardot, and Google Analytics experience — including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won
Strong understanding of SEO, SEM, email, content, and website marketing
Excellent analytical skills, with strong project leadership and stakeholder management ability
Exceptional communication and interpersonal skills

Nice To Haves

Experience evaluating or piloting AI-enabled marketing tools is strongly preferred

Responsibilities

Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
Partner with the content team to keep messaging and branding consistent across every digital channel.
Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
Monitor digital marketing spend and recommend where to optimize for ROI.