Sr. Specialist, Digital Marketing

Odyssey•Charlotte, NC

6d•Hybrid

About The Position

The Sr. Specialist, Digital Marketing owns the day-to-day performance of Odyssey's digital marketing ecosystem — our website, marketing automation platform, and emerging AI-enabled tools — to drive brand awareness, demand generation, and measurable revenue impact. This is a hands-on, execution-focused role for a data-driven marketer who connects digital activity to business outcomes and partners closely with Sales, IT, and agency teams. We're looking for someone who can take full ownership of our digital platforms and turn data into action — while helping us pilot the next generation of AI-enabled marketing tools.

Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
Hands-on Salesforce, Account Engagement/Pardot, and Google Analytics experience — including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won
Strong understanding of SEO, SEM, email, content, and website marketing
Excellent analytical skills, with strong project leadership and stakeholder management ability
Exceptional communication and interpersonal skills

Nice To Haves

Experience evaluating or piloting AI-enabled marketing tools is strongly preferred

Responsibilities

Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
Partner with the content team to keep messaging and branding consistent across every digital channel.
Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
Monitor digital marketing spend and recommend where to optimize for ROI.