Digital Marketing Specialist
About The Position
Who We Are At RenewAire, we’ve been innovating energy recovery ventilation for over 40 years, improving indoor air quality while reducing energy costs. With a people-centric culture, we foster a fun, collaborative, and innovative environment where our team members are valued contributors to our mission. Based in Madison, WI, we’re proud to hold Green Globes, LEED Gold, and ENERGY STAR certifications, driving both sustainability and health. Who Digital Marketing Specialists Are The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.
Requirements
- Degree in marketing, communications, graphic design, or a related field (equivalent professional experience will be considered).
- Strong working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
- Excellent written and verbal communication skills.
- Strong understanding of project management, product marketing, and modern digital marketing methods.
- Robust critical thinking and creative capabilities to effectively assess and improve marketing performance.
- Strong problem-solving and technical troubleshooting skills.
- Proactive self-starter with high attention to detail and the ability to excel in a fast-paced, multitasking environment.
Nice To Haves
- Strong working knowledge of and familiarity with industry trends and practices preferred.
- Experience working with digital analytics software, such as SEMrush and Google Analytics preferred.
- Experience using social media management platforms (e.g., Hootsuite) is considered a plus.
Responsibilities
- Update and manage core website content, structure, and media across standard pages and product configurators.
- Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
- Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
- Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.
- Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
- Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
- Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.
- Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
- Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
- Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
- Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
- Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.
- Adhere to existing brand standards across all digital marketing channels.
- Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.
- Ability to travel approximately 10%.
- Execute other projects as assigned by marketing leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
