Digital Marketing Specialist
About The Position
The Digital Marketing Specialist will support the execution and optimization of digital marketing initiatives that drive lead generation and brand visibility across Sola Salons’ national and local markets. This role works across paid media, SEO, website optimization, and analytics, with a strong focus on performance, testing, and data-driven decision-making. This position is ideal for a hands-on digital marketer who enjoys working across channels, thrives in a fast-paced environment, and wants to continue building expertise in performance marketing for a multi-location brand. This role reports to the Director of Digital Marketing and collaborates closely with internal teams and external partners.
Requirements
- 3–5+ years of hands on digital marketing experience.
- Strong understanding of paid media platforms with an emphasis on Google Ads and Meta Ads.
- Experience with SEO and website optimization best practices.
- Proficiency with core ad platforms, Google Analytics, Looker Studio, Google Search Console.
- Strong creative instincts and a knack for developing, testing, and optimizing high-performing ad content.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.
- Ability to manage multiple projects and priorities simultaneously.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience supporting franchise, multi-location, or local marketing environments.
- Familiarity with CRM and marketing automation platforms.
- Experience working with agencies or external partners.
- Understanding of lead generation funnels and conversion optimization.
- Beauty, wellness, retail, or lifestyle brand experience.
Responsibilities
- Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies.
- Monitor campaign performance and optimize toward lead generation and conversion goals.
- Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting.
- Partner with agencies and vendors to ensure campaigns align with business objectives.
- Improving marketing efficiency through testing and ongoing optimization.
- Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies.
- Partner with technical and marketing teams on website enhancements and content development.
- Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts.
- Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness.
- Support keyword research, landing page creation, A/B testing, and ongoing optimization efforts to drive organic traffic and lead generation.
- Track and analyze digital marketing performance across channels.
- Build reports and dashboards to communicate insights and recommendations.
- Monitor KPIs including lead volume, cost per lead, conversion rates, organic traffic growth, and engagement metrics.
- Translate performance data into actionable insights to inform ongoing optimization and testing.
- Support monthly budget forecasting and vendor invoice reconciliation.
- Work closely with franchise marketing teams, creative partners, agencies, and web development partners.
- Support local marketing initiatives and new salon opening campaigns.
- Stay current on digital marketing trends, platform updates, and emerging opportunities.
Benefits
- 10 paid holidays
- Flex Time Off (FTO)
- Medical, Dental and Vision insurances
- Safe Harbour 401(k) retirement plan, with up to 4% company match
- Bonus plans
- Employee Discount Program for Spa Services
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
