Sr. Social Media Manager

FERRY INTERNATIONAL LLC • Dallas, TX

4d • $90,000 - $100,000 • Hybrid

About The Position

Ferry International is seeking a creative, trend-savvy Social Media Manager to own and evolve the company's organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube. This role involves bringing both the Ferry International brand and Tom Ferry's personal brand to life through engaging content, real-time storytelling, community engagement, and platform-first thinking. The Social Media Manager will attend live events, capture behind-the-scenes moments, jump on emerging trends, analyze performance, and continuously work to grow the audience and strengthen brand presence.

Requirements

• 3–5 years of experience managing social media for a brand, creator, startup, or agency.
• Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube.
• Strong copywriting and content creation skills.
• Experience using tools such as Sprout Social, Meta Business Suite, CapCut, Canva, Later, or similar platforms.
• Strong understanding of social analytics and performance reporting.
• Ability to independently manage projects while collaborating across teams.
• Willingness to travel approximately 3–4 times per year for company events.
• Experience managing executive or personal brand social media accounts.
• Understand what performs across different social platforms—and why.
• Are an excellent writer with a strong sense of brand voice.
• Enjoy experimenting with new ideas and testing creative concepts.
• Can balance multiple projects while staying organized.
• Thrive in fast-paced environments where priorities evolve quickly.
• Are comfortable capturing and editing vertical video directly from your phone.
• Bring positive energy, curiosity, and collaboration to every project.

Nice To Haves

• Experience in real estate, coaching, or creator-driven brands.
• Experience supporting executive or personal brand social channels.
• Experience creating short-form vertical video content.

Responsibilities

• Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube.
• Plan, write, schedule, and publish engaging content for both Ferry International and Tom Ferry's personal channels.
• Develop platform-specific content strategies that increase brand awareness, engagement, and audience growth.
• Stay ahead of social trends, platform updates, and emerging content formats.
• Travel to major company events (3–4 times per year) to capture and publish real-time content.
• Create authentic behind-the-scenes content during events.
• Engage with followers through comments, messages, and community conversations.
• Serve as the online voice of the Ferry International brand.
• Partner with video, design, and marketing teams to produce compelling campaigns.
• Support launches for products, events, webinars, and promotions through strategic social content.
• Assist with influencer and ambassador initiatives through content planning and collaboration.
• Brainstorm and pitch fresh creative ideas that keep our content relevant and engaging.
• Track social media performance using analytics and reporting tools.
• Monitor engagement, reach, and audience insights to optimize future content.
• Test new ideas, formats, posting schedules, and messaging to improve performance.
• Recommend data-driven improvements that increase engagement and brand visibility.
• Maintain a consistent and recognizable brand voice across all platforms.
• Help shape the voice of both Ferry International and Tom Ferry's personal brand.
• Continuously explore new tools, AI resources, and creative techniques to improve content quality and efficiency.

Benefits

• Medical, dental, and vision insurance
• 401(k) with employer contributions
• Generous PTO and paid holidays
• Professional development and coaching resources
• Team lunches, company events, and a collaborative culture that celebrates wins

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree