Sr. SEO Marketing Manager

HKS•Dallas, TX

About The Position

Drives sustainable traffic growth, improving search visibility, and ensuring our website and content ecosystem are optimized for performance. Combines technical SEO expertise with content strategy, analytics, and long-term planning. Balances strategic thinking with hands-on execution by building roadmaps, analyzing performance data, and implementing optimizations that deliver measurable business impact.

Requirements

Bachelor’s degree in Marketing or relevant field or equivalent work experience
Typically with 8+ years of relevant professional experience
Proficiency in Asana strongly preferred
Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, or similar)
Proficiency in GA4, Search Console, and analytics platforms
Understanding of CMS platforms and website workflows
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Strong knowledge of and interest in the architecture/interior design industry preferred
Excellent expertise in strategic global content marketing and SEO
Excellent attention to detail and commitment to excellence
Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong analytical mindset with the ability to interpret performance data and connect content efforts to measurable growth
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to define clear digital content standards and best practices
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to problem solve and apply innovative solutions
Ability to collaborate effectively with global and regional stakeholders while also working independently and prioritizing work in a team environment
Ability to effectively meet deadlines at expected quality

Responsibilities

Develops and owns a multi-quarter SEO roadmap aligned with marketing and business growth goals
Translates business priorities into actionable SEO initiatives that support pipeline, brand visibility, and audience reach
Establishes SEO governance and best practices across digital teams and drives a culture of SEO-first thinking in website and campaign planning
Partners with content teams to produce high-impact, search-optimized assets and create keyword-to-content mapping frameworks to guide editorial planning
Leads ongoing optimization of legacy content to improve rankings and engagement
Ensures all web content adheres to SEO best practices without sacrificing brand voice
Supports content performance testing and iterative improvements while collaborating on landing page optimization to improve organic conversion rates
Advocates for SEO integration early in content ideation and campaign planning
Collaborates with the Website & Performance Marketing Manager to align content publishing with technical SEO, site structure, and overall web performance
Conducts SEO audits and reviews keywords, traffic, engagement performance to identify improvement opportunities
Identifies opportunities for content syndication, backlinks, and strategic partnerships to strengthen domain authority
Delivers monthly and quarterly reporting that translates performance data to inform future content decisions
Applies audience, market, and competitor insights to refine strategy, enhance content relevance, and improve ROI