SEO Marketing Lead

Newrez LLC•New York, NY

15d•Onsite

About The Position

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications. We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation. POSITION SUMMARY: Newrez is seeking a highly skilled SEO marketeer to help expand the organic search strategy across educational, transactional, and authority-driven content. This role is responsible for translating search data into actionable insights, delivering executive-ready reporting, and helping identify high-quality, high-intent traffic opportunities that will help drive engagement and retention of customers as a primary objective. This is not a keyword-only role. The SEO Lead will operate as a search strategist, deeply aligned with borrower intent, financial product education, and long-term customer value. DESCRIPTION: Essential Functions, Duties, and Responsibilities Develop and maintain keyword, topic, and content roadmaps aligned to business priorities. Produce monthly executive-level SEO performance reports focused on outcomes, not vanity metrics. Partner with SEM leadership to align paid and organic search strategies. Optimize content for traditional search engines and AI-driven search strategies (AEO). Guide on-page organization, internal linking, and content structure best practices. Identify opportunities to improve conversion from organic traffic, not just rankings. Ability to effectively and accurately convey information to others. Performs related duties as assigned by management.

Requirements

Bachelor’s degree in business or marketing preferred.
6-9+ years of hands-on SEO experience, preferably in regulated or financial industries.
Deep experience in Google Search and Console, GA4, SEMrush/Ahrefs, and crawling tools.
Proven experience creating executive-ready SEO reports and insights.
Strong understanding of search intent, funnel mapping, and lifecycle marketing.
Ability to mentor junior analysts and elevate overall content quality.

Responsibilities

Develop and maintain keyword, topic, and content roadmaps aligned to business priorities.
Produce monthly executive-level SEO performance reports focused on outcomes, not vanity metrics.
Partner with SEM leadership to align paid and organic search strategies.
Optimize content for traditional search engines and AI-driven search strategies (AEO).
Guide on-page organization, internal linking, and content structure best practices.
Identify opportunities to improve conversion from organic traffic, not just rankings.
Ability to effectively and accurately convey information to others.
Performs related duties as assigned by management.

Benefits

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave
Pet insurance
Adoption Assistance
Tuition reimbursement
Employee Loan Program
The Newrez Employee Emergency and Disaster Fund is a new program to support our team members
Newrez NOW: Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions