Technical SEO Lead

Terakeet•Minneapolis, MN

11h•$91,000 - $138,000•Remote

About The Position

At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect and build trust with their audiences. We are experts who deliver exceptional outcomes. Together, we win. What We Do Terakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair brand narratives and perception to drive trust across organic and AI-powered search using patented technology and decades of expertise. Where You Fit The Technical SEO Lead is a high-performing individual who creates and guides the Technical strategy to achieve OKRs, exceed client expectations, and promote ongoing craft development. As a subject matter expert (SME) of technical strategy, this individual will provide guidance on craft expertise to (Sr.) SEO Analyst(s) to drive consistency in delivery in alignment with Terakeet and industry best practices. Leads the execution of technical SEO strategies in alignment with the Strategy Director for Fortune 500 Brands. Contributes to the thought leadership of accounts and suggests improvements and/or adjustments to the current technical strategy to the Strategy Director. Serves as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, and performance recommendations. Precise understanding of Terakeet product offerings and the steps associated with how our cross-functional teams execute to achieve client outcomes. Collaborates with cross-functional teams and account leadership to ensure client objectives are met. Coordinates with (Sr.) SEO Analyst(s) to prepare and deliver presentations to clients on the following: Data-driven insights, technical findings and recommendations, and industry research. Competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies. Nurtures the craft by ensuring quality assurance across the team’s final outputs. Reviews final outputs from the (Sr.) SEO Analyst(s) on projects and develops related recommendations to ensure deliverables are client-facing ready. Examples of projects include keyword research, page/sitewide analysis, site structure best practices, and opportunity assessments. Leads a team of (Sr.) SEO Analysts by conducting regular performance evaluations, facilitating career development discussions, identifying areas for improvement, and providing consistent positive and constructive feedback.

Requirements

Bachelor’s degree preferred - Concentration in Marketing or a related field.
3-4 years+ of professional work experience in a related role with exposure to how marketing campaigns impact natural search visibility.
Proven ability to present in group settings and directly to any/all levels of an organization.
Proven team leadership qualities, including the ability to offer positive reinforcement, hold others accountable, and provide constructive feedback when appropriate.
Ability to tailor management approach based on individual needs.
Proven ability to interact successfully with cross-functional teams and build collaborative relationships.
Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency when assessing client outputs.
Experience identifying key performance indicators and success metrics given knowledge and understanding of client-specific business goals.
Experience deriving technical insight from Google Analytics, Google Search Console, and directly from SERPs.
Knowledge of technical, usability, and content-related aspects of a website and their impact on search.
Strong understanding of search engine algorithms and ranking methods.

Responsibilities

Creates and guides the Technical strategy to achieve OKRs, exceed client expectations, and promote ongoing craft development.
Provide guidance on craft expertise to (Sr.) SEO Analyst(s) to drive consistency in delivery in alignment with Terakeet and industry best practices.
Leads the execution of technical SEO strategies in alignment with the Strategy Director for Fortune 500 Brands.
Contributes to the thought leadership of accounts and suggests improvements and/or adjustments to the current technical strategy to the Strategy Director.
Serves as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, and performance recommendations.
Precise understanding of Terakeet product offerings and the steps associated with how our cross-functional teams execute to achieve client outcomes.
Collaborates with cross-functional teams and account leadership to ensure client objectives are met.
Coordinates with (Sr.) SEO Analyst(s) to prepare and deliver presentations to clients on the following: Data-driven insights, technical findings and recommendations, and industry research. Competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.
Nurtures the craft by ensuring quality assurance across the team’s final outputs.
Reviews final outputs from the (Sr.) SEO Analyst(s) on projects and develops related recommendations to ensure deliverables are client-facing ready.
Leads a team of (Sr.) SEO Analysts by conducting regular performance evaluations, facilitating career development discussions, identifying areas for improvement, and providing consistent positive and constructive feedback.