SEO Specialist Team Lead

Cyncly
9d$60,000 - $67,000Remote

About The Position

The SEO Team Lead is a dual-impact role designed for a seasoned expert who can drive exceptional client results while fostering the growth of a high-performing SEO team. You will serve as the primary strategic lead for a dedicated book of clients—managing monthly optimizations, quarterly recaps, and content strategies—while simultaneously overseeing a team of SEO Specialists. As a Team Lead, you are responsible for maintaining operational excellence, ensuring Task Completion SLAs are met across your team, and mentoring staff on best practices. You will act as a senior point of escalation for Account Managers and work cross-functionally to refine our SEO product offering in an ever-evolving digital landscape.

Requirements

  • 4+ years of dedicated SEO experience, with at least 1 year in a lead, supervisory, or mentorship capacity.
  • Proven track record of successfully managing multiple high-priority clients or stakeholders simultaneously.
  • Deep mastery of technical SEO, keyword research, and content strategy, with the ability to teach these concepts to others.
  • BA or BS degree required; advanced degree is a plus.
  • Expert-level knowledge of Google Search Console, Google Analytics (GA4), and ScreamingFrog.
  • Exceptional presentation and interpersonal skills, with the ability to bridge the gap between technical execution and client-facing business goals.
  • An agile, proactive problem solver who can handle team-level escalations and complex technical roadblocks with ease.
  • Superior time-management skills to balance personal client work with the administrative and coaching needs of a team.
  • Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.

Responsibilities

  • People Management: Supervise and mentor a team of SEO Specialists, providing guidance on complex technical issues and fostering professional growth.
  • Operational Oversight: Manage team workflows and task distribution to ensure all client deliverables are completed on time and meet internal quality standards (SLA management).
  • Knowledge Transfer: Facilitate regular training sessions on the latest SEO trends, algorithm updates, and industry best practices to keep the team at the cutting edge.
  • Onboarding: Assist in the hiring, onboarding, and integration of new team members into the SEO department.
  • Monthly Fulfillment: Execute high-level SEO work for a personal book of clients, including metadata refinement, content updates, and blogging strategies based on specific service packages.
  • Quarterly Performance Recaps: Analyze and present deep-dive organic performance reports to stakeholders, translating data into long-term growth strategies.
  • Technical Auditing: Lead advanced audits using ScreamingFrog, GSC, and GA4 to identify and resolve critical site issues for your clients.
  • Account Partnering: Collaborate with Account Managers to address performance fluctuations and provide high-level resolution paths for identified issues.
  • Process Improvement: Identify opportunities to streamline SEO processes, improve site performance across the client base, and refine the department’s tactical playbook.
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