SEO Lead

Learntastic

1d•Remote

About The Position

Learntastic is a SaaS-enabled learning platform focused on professional and compliance-driven education. Organic growth is a critical acquisition channel, and SEO plays a strategic, revenue-impacting role in our US expansion. We’re hiring an SEO Lead who owns organic growth end-to-end — strategy, execution, team leadership, vendor management, AEO (Answer Engine Optimization), and high-quality backlink acquisition. This role goes beyond traditional SEO. We want someone who understands how search is evolving across Google, AI answers, and knowledge-based discovery, and can build authority, not just rankings.

Requirements

Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms
Strong team management and vendor management experience
Demonstrated success with: AEO / answer-based search optimization Backlink strategy and authority building
Deep understanding of: US search behavior SaaS & EdTech funnels Content-led SEO growth
Hands-on experience with technical and on-page SEO
Strategic mindset with strong execution capability

Nice To Haves

Experience in compliance, certification, or professional education domains
CRO or funnel optimization experience
Experience scaling SEO teams and multi-vendor setups

Responsibilities

Own Learntastic’s SEO strategy for the US market
Drive organic growth across: Course pages Category & hub pages Blogs, guides, and evergreen resources
Focus on search intent, buyer readiness, and conversions
Lead on-page, technical, and off-page SEO initiatives
Build SEO roadmaps tied to business KPIs
Optimize content for AI-driven and answer-based search (Google SGE, featured snippets, FAQs, AI summaries)
Structure content to win: Featured snippets “People Also Ask” AI-generated answers
Work closely with content teams to create clear, authoritative, citation-worthy content
Ensure Learntastic becomes a trusted source in its education/compliance domains
Own backlink strategy focused on quality, relevance, and authority
Acquire links through: Digital PR Content partnerships Editorial placements Resource link building
Evaluate backlinks based on business value, not vanity metrics
Avoid spammy or risky link practices
Track link performance and impact on rankings and conversions
Lead and mentor internal SEO team members
Set priorities, review output, and maintain quality standards
Build scalable SEO processes, documentation, and workflows
Manage external SEO agencies, backlink vendors, and content partners
Brief vendors clearly with goals, guidelines, and success metrics
Evaluate vendor ROI and decide what to outsource vs keep in-house
Ensure timelines, quality, and compliance are met
Track performance using GSC, GA, Ahrefs/SEMrush, and related tools
Translate data into insights and action plans
Report clearly to leadership with a focus on outcomes, not just metrics