Senior Marketing Manager, SEO & Organic Growth

Replit•Foster City, CA

26d•Onsite

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a strategic and technical Senior Manager, SEO & Organic Growth to own and scale Replit's organic search presence across traditional search engines, AI-powered platforms, and generative engines. You'll be responsible for driving qualified traffic and improving discoverability as search evolves beyond Google to include ChatGPT, Perplexity, Claude, and other AI platforms. As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams. This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth.

Requirements

8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
Proven ability to develop content strategies informed by search insights and user intent across the funnel
Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement

Nice To Haves

Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus

Responsibilities

Own and scale organic search strategy across SEO, AEO, and GEO
Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution
Build search infrastructure and technical foundation from scratch
Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
Conduct site audits and prioritize technical improvements to enhance search performance
Optimize on-page elements across Replit's web properties and establish tracking frameworks
Drive content strategy informed by search insights
Conduct keyword research and competitive analysis to identify high-value search opportunities
Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
Identify content gaps and opportunities to capture search demand across the customer journey
Execute cross-functionally and build reporting frameworks
Partner with Product to influence roadmap decisions that impact search performance
Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape