Sr Manager- Organic Growth Strategy

A Place for Mom•Austin, TX

1d•$135,000 - $165,000•Remote

About The Position

We’re seeking a Senior Manager, Organic Growth Strategy, to help define and evolve how A Place for Mom drives organic acquisition and product-led growth in an increasingly AI-mediated discovery landscape. This is a strategic, product-embedded leadership role responsible for shaping organic growth direction across products. Traditional SEO remains a critical acquisition channel for our business, and this role requires deep expertise in SEO principles and mechanics. At the same time, the scope extends beyond classic SEO into AI-driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision-making, and the team’s ability to translate discovery signals into product impact. This role sits within Product and operates horizontally across our portfolio, partnering closely with Product, Design, Research, Data, Marketing, and Brand. You will help shape how our products are discovered, understood, trusted, and chosen — by users and AI systems — while ensuring strategy translates into actionable insights and execution.

Requirements

8–12+ years of experience in SEO, organic growth, product strategy, or related roles
Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
Experience managing or mentoring other practitioners
Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
Analytical strength and comfort working with evolving, ambiguous data sets
Excellent communication skills and the ability to influence senior stakeholders

Nice To Haves

Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains

Responsibilities

Own and evolve organic growth strategy
Define and refine the organic growth strategy across products, in partnership with senior leadership
Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
Bring deep SEO expertise into product decision-making
Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization
Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization
Lead strategy in an AI-mediated discovery landscape
Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
Translate emerging external shifts into internal guidance, guardrails, and prioritization
Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
Drive opportunity sizing and prioritization
Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
Define hypotheses, success criteria, and learning plans for growth initiatives
Provide leadership with clear, actionable perspectives on where to invest and where to focus
Influence cross-functional alignment
Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
Facilitate structured conversations around ambiguous, cross-domain challenges
Build and scale organic growth capability
Mentor and guide discovery-focused practitioners as the team grows
Help define roles, priorities, and operating rhythms for organic growth and discovery work
Contribute to hiring decisions and onboarding as additional capacity is added
Over time, assume direct management responsibility for organic discovery roles as the team structure evolves