Director of SEO & Organic Content

MGM Resorts International

7d

About The Position

The Director of SEO & Content is responsible for developing and leading MGM Resorts' organic content ecosystem strategy, an integrated program spanning SEO, content marketing, social media, and PR – to drive organic traffic growth, engagement, and revenue. This position oversees the day-to-day execution of SEO and content initiatives, including content creation and optimization, while managing external agencies and contractors to ensure high-quality output. The Director will collaborate closely with cross-functional teams (MarTech, Analytics, Social Media, PR, Paid Media, etc.) to align efforts and integrate SEO best practices across all digital channels. With consumer travel research rapidly shifting toward AI-driven answers (e.g. voice search, chatbots), this leader will champion Answer Engine Optimization (AEO) optimizing content for emerging AI-powered search platforms, as a key differentiator to position MGM Resorts ahead of the competition in the new search landscape.

Requirements

• The ideal candidate holds a bachelor's degree in marketing, Communications, Business, which is preferred and brings seven or more years of experience in SEO, content marketing, or digital marketing, with a proven record of developing and executing successful SEO strategies and content programs.
• They are highly proficient in SEO and web analytics tools such as Adobe Analytics, Google Search Console, SEMrush, Profound, Waikay, Writesonic, and Quattr, leveraging data to drive informed decision-making and measure content ROI.
• This candidate has a strong background in coordinating complex projects and cross-functional initiatives, consistently ensuring timely delivery of results while managing multiple priorities in a fast-paced environment.
• They possess excellent verbal and written communication skills, able to clearly convey SEO concepts and content performance insights to both technical and non-technical stakeholders, including senior leadership.

Nice To Haves

• Experience in the travel, hospitality, or entertainment industry, with a keen understanding of consumer behavior and trends, is highly preferred.
• Additionally, they are familiar with AI-driven search trends, voice search optimization, and emerging digital content technologies, with experience in Answer Engine Optimization considered a plus.

Responsibilities

• Leads the development and execution of an integrated SEO and content strategy that aligns with MGM’s long-term business goals and the evolving search landscape (including AI-driven search trends).
• Oversees the planning, creation, and optimization of high-quality, consumer-centric content (e.g. blogs, articles, guides, FAQs), scaling output to support program goals while maintaining editorial excellence and SEO best practices. This includes working with the MarTech team ensure proper page web page structure.
• Manages external SEO/content agencies and contractors, setting performance objectives, overseeing their work, and ensuring deliverables meet MGM’s standards and timelines.
• Partners with the Analytics team to define KPIs for organic performance, monitor SEO and content metrics (rankings, traffic, conversion, ROI), and glean insights. Help create data pipelines for appropriate information to flow into needed reporting. Uses data to refine strategies and report on program impact to stakeholders, ensuring continuous improvement.
• Collaborates with PR, Social Media, Paid Media, MarTech, and Web Development teams to ensure SEO and content efforts are integrated into broader marketing initiatives. Aligns content planning through a joint editorial calendar and amplifies content via social channels and PR, leveraging cross-department insights to maximize reach.
• Identifies and advocates for technical SEO improvements in partnership with MarTech/IT (e.g. site architecture improvements, schema markup, page speed optimization, server-side rendering) to enhance site crawlability and performance. Ensures the website is continuously optimized for search engine algorithms and user experience.
• Drives AEO initiatives by optimizing content for featured snippets, voice search queries, and AI-powered answer engines. Stays at the forefront of AI/voice search developments to ensure MGM content is poised to appear in zero-click answers and AI-generated responses, capturing early-stage travelers in search of information.
• Implements a content governance framework including a unified content calendar, style guides, and an ongoing review/update process – to keep content fresh, accurate, and on-brand. Develops processes (and tools) for regular content audits and updates, leveraging automation or AI-driven tools to catch issues and opportunities for improvement in real time.
• Leverages emerging technologies such as AI-assisted writing tools and automation (with appropriate human oversight) to increase content production efficiency without sacrificing quality. Pilots new content formats or platforms (e.g. conversational content for voice assistants) to continuously innovate the content ecosystem.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Director