Director of Content

Linktree • Los Angeles, CA

7h • $200,000 - $220,000 • Hybrid

About The Position

The role

Linktree is building an always-on storytelling engine for creators and SMBs and we’re hiring the content and social leader to run it. This is a role for someone with sharp content judgment, real cultural fluency, and the operational chops to scale a modern content machine inside a high-growth company.

You’ll serve as Linktree’s internal lead for external content storytelling on owned organic channels, building the brand narrative and content standards that show up everywhere Linktree speaks across owned channels. Your mandate: make Linktree’s voice unmistakable, Linker-native, useful, and culturally present, while building a system that grows audience, strengthens brand clarity, and turns product and partner moments into stories people actually care about.

Requirements

• 10+ years in content, social, and/or brand storytelling with 5+ years leading teams, with a track record of building systems that scale.
• Proven success growing owned social channels with strong creative instincts and operational discipline.
• Exceptional storytelling judgment: able to set a voice, uphold standards, and make hard calls on what’s worth saying (and what isn’t).
• Deep understanding of both creator and SMB ecosystems as well as internet culture broadly; you can translate trends into programming that feels native and timely.
• Comfort with measurement: you know how to use analytics/listening to guide strategy, sharpen programming, and prove impact.
• Ability to build scalable production workflows and lead creative resources across in-house and partners.

Nice To Haves

• Experience building a content studio or long form storytelling team and cadence.
• SEO-led content strategy plus distribution partnerships.
• Close collaboration with creator marketing, partnerships, and communications teams, and comfort packaging stories with creators and SMBs, not just about them.
• Experience shaping narrative for high-visibility product launches and partnerships, including tight coordination with Comms and PR.

Responsibilities

• Own Linktree’s external narrative across owned channels: define the content vision, pillars, voice, and standards across social plus editorial channels like blog or newsletter. Clarify what we stand for, how we sound, and what we cover.
• Act as our lead content storyteller for major moments: lead content storytelling for product launches, partnerships, creator campaigns, and cultural tentpoles. Working closely with PMM and Comms so Linktree shows up with a cohesive point of view in real time.
• Set the narrative across organic channels: partner closely with cross functional teams to shape how our brand comes to life across owned channels. Partner with comms to ensure press moments and owned storytelling channels reinforce each other and build momentum.
• Run social like a high-performing desk: build and lead the organic social team across calendar planning, publishing, format innovation, and community engagement with clear priorities and crisp execution.
• Build a Linker-native content engine: develop repeatable series and formats that creators and SMBs actually want. Create content that feels native to internet culture, not just “branded content.”
• Build and lead long form storytelling with taste and rigor: own long-form storytelling across our blog and newsletter surfaces, identifying where new channels should be built and existing ones refined. Partner with Growth Marketing and Comms where it amplifies reach, authority, and narrative pull.
• Install the operating system: establish workflows for briefing, production, review and approvals, asset management, and rights and usage so quality scales and speed doesn’t break standards.
• Build the insight loop for social listening: own social listening and analytics. Turn trends and audience feedback into content programming, launch amplification, and general marketing strategy
• Lead cross-functional alignment: Product Marketing, Comms, and our Creator and SMB teams so storytelling is the amplifier for launches and the connective tissue across the org.
• Build the creative bench: partner with our internal creative team while developing additional teams and partner networks across writing, design, motion, video, and production. Bring strong taste, clear briefs, and consistent quality.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed