SR SEO Analyst (Remote)

Da Vinci Software•Rochester, MN

1d•Remote

About The Position

Our client is looking for a Sr SEO Analyst. Responsibilities: Leading SEO strategy for enterprise or complex brands. The role will manage the execution of SEO initiatives by coordinating with IMDG, HE&CS and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking. The Senior SEO Analyst will maintain project workflows and content tracking through project-management tools. This position will develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility. Experience working in the weeds with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms. The ideal candidate combines strong SEO research and analytics skills with project leadership, cross-functional collaboration, and the ability to translate search and audience insights into actionable Marketing recommendations.

Requirements

Strong SEO fundamentals and the emerging AI-discoverability capabilities.
Advanced technical SEO and data analytics expertise.
Proven ability to analyze and improve crawlability, site performance, structured content, and search visibility.
Strong proficiency Adobe CJA, Python, APIs and large-scale data analysis.
SEO and AI visibility measurement expertise.
Entity, structured-data, and machine-readable content optimization skills.
Cross-functional and cross-channel optimization capability.
Demonstrated ability to partner with content, engineering, product, analytics, social and communications teams.
3 years of agency experience or managing enterprise SEO campaigns.
3 years experience SEM and SEO.
3 years experience leading projects in a complex environment.
3 years experience in SEO content development/management within a digital setting.
3 years experience with Digital Analytics and/or quantitative analysis skills.
3 years experience conducting keyword research.
3 years experience link acquisition, content promotion and outreach.
3 years of SEO technical experience including site performance optimization, structured data and A/B testing.
Strong understanding of SEM, Social Media and eCommerce.
Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools.
Advanced experience with Google Analytics 360, Google Search Console.
Experience working with CMS environments such as Sitecore and WordPress.
Knowledge of HTML/CSS and website administration.
High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access.
Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects.
Keen problem solving abilities.
Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.
High level of proficiency using Microsoft Office applications including Excel, Access and Outlook.
Must be self-motivated.

Nice To Haves

Prefer a minimum of 2 years managing SEO at the enterprise level.
SQL and big data mining experience.
SEO technical experience.
SEO certification a plus.

Responsibilities

Leading SEO strategy for enterprise or complex brands.
Manage the execution of SEO initiatives by coordinating with IMDG, HE&CS and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking.
Maintain project workflows and content tracking through project-management tools.
Develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility.
Work with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms.
Analyze and improve crawlability, site performance, structured content, and search visibility.
Evaluate performance across traditional search and AI platforms such as ChatGPT, Gemini and Google AI experiences, measuring citation share, mention share, source inclusion, competitor presence, answer accuracy, and volatility.
Optimize how brands, conditions, treatments, providers, and locations are represented across search engines, knowledge graphs, and AI systems, with expertise in schema/structured data, semantic HTML, metadata, content architecture, and passage-level retrieval.
Partner with content, engineering, product, analytics, social and communications teams to strengthen a consistent digital authority footprint and translate SEO/AI optimization opportunities into actionable recommendations and briefs.
Develop and implement SEO strategies.
Conduct technical audits and SEO problem solving.
Lead projects in a complex environment.
Manage SEO content development/management within a digital setting.
Conduct keyword research.
Manage link acquisition, content promotion and outreach.
Perform SEO technical tasks including site performance optimization, structured data and A/B testing.
Translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments.