Sr Segmentation Analyst-REMOTE

Designer Brands Inc.•Columbus, OH

1d•Remote

About The Position

Designs and delivers customer audiences that power meaningful, timely marketing across email, mobile, digital, and direct mail channels. Partners closely with Growth Marketing, CRM, and Lifecycle teams to translate campaign ideas into precise, scalable segmentation logic. Brings deep expertise in customer data to ensure audiences are accurate, thoughtfully targeted, and ready to perform. Plays an essential role in enabling high-quality customer experiences through strong judgment, curiosity, and operational excellence. This role sits at the center of Designer Brands’ customer marketing engine. As a Senior Segmentation Analyst, you’ll shape how and when customers connect with our brands by building audiences that support CRM, lifecycle, and direct marketing programs. You’ll influence campaign success behind the scenes—balancing precision with scale, advising partners on what’s possible, and ensuring every audience is thoughtfully constructed before it ever reaches a customer. If you enjoy turning complex data into clear, actionable segments—and want your work to directly impact how millions of customers experience a brand—this role offers both visibility and ownership.

Requirements

Strong experience with advanced customer segmentation and audience targeting
High proficiency with audience-building platforms such as RedPoint Interaction or similar tools
Working knowledge of CRM channels, including email, mobile messaging, and direct mail
Proficiency in SQL for querying, filtering, joining datasets, and validating outputs
Strong analytical and problem-solving skills with keen attention to detail
Ability to manage multiple priorities and work independently in a fast-paced environment
Clear communication skills, with the ability to explain targeting logic and recommendations to partners
Adaptable, solutions-oriented mindset with a strong sense of ownership
Strong written, verbal, and interpersonal communication skills
Ability to collaborate effectively within a team environment
4+ years of experience executing customer segmentation in a CRM, lifecycle, or direct marketing environment
Advanced proficiency with audience-building and/or customer data platforms
Regular, hands-on use of SQL to support segmentation, analysis, or troubleshooting
Bachelor’s degree in Marketing, Statistics, Psychology, another social science, or equivalent professional experience

Nice To Haves

Experience in retail and/or ecommerce marketing
Background in loyalty programs or customer analytics
Experience using Braze or similar customer engagement platforms
Prior experience mentoring or supporting junior analysts in a non-managerial capacity

Responsibilities

Build and deploy customer audiences for email, push, SMS, web/app, lifecycle, and direct mail campaigns
Translate campaign briefs, business rules, and segmentation frameworks into accurate audience logic
Apply sound judgment to balance targeting precision, audience scale, system constraints, and data quality
Serve as a subject-matter expert in customer data, eligibility rules, and targeting best practices
Partner with Marketing and CRM teams to assess segmentation feasibility and recommend thoughtful tradeoffs
Identify potential risks, edge cases, or unintended customer impacts before launch
Independently build, validate, and deploy audiences using RedPoint Interaction and downstream platforms such as Braze
Use SQL to query, validate, and troubleshoot customer data in Google BigQuery
Maintain a strong working understanding of data sources, suppression logic, and channel-specific requirements
Ensure all segmentation is thoroughly QA’d, accurate, and delivered on time
Troubleshoot data or logic issues efficiently and proactively
Contribute to improvements that enhance speed, accuracy, and scalability of segmentation workflows
Adapt quickly as strategies, priorities, and platform capabilities evolve
Mentor and support junior analysts and peers by sharing knowledge and strengthening technical skills
Help elevate team-wide capability in segmentation, customer platforms, and problem-solving approaches
Establish and maintain best practices, documentation, and standards for audience targeting