Sr. Sales Rep - Beloit, WI

Wilbur-Ellis•Home Office, WI

About The Position

The Sr. Sales Representative develops and manages customer relationships while driving profitable growth across an assigned territory. Acting as a trusted advisor, the representative identifies opportunities, recommends products and services, and provides solutions that support customers’ operational and business objectives. The role develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience. It supports company goals through strategic territory management, sales planning, and customer engagement, using relationship-building, consultative selling, business acumen, and technology adoption. The position is based in the Beloit, Wisconsin territory and requires travel throughout the assigned territory. A bachelor’s degree in Agriculture, Agribusiness, Business, Marketing, or a related field is preferred; a high school diploma or equivalent is required. The role offers base compensation of $84,000–$112,010, depending on location, skills, and experience, and is eligible for an annual discretionary bonus and the listed benefits.

Requirements

Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry.
Demonstrated success achieving sales goals and developing customer relationships.
Strong business acumen and understanding of sales planning, forecasting, and profitability management.
Experience developing and executing territory strategies to grow revenue and market share.
Strong problem-solving and consultative selling skills.
Excellent verbal, written, presentation, and interpersonal communication skills.
Ability to work independently while effectively collaborating with cross-functional teams.
Valid driver’s license and ability to travel throughout the assigned territory.
High school diploma or equivalent required.
Experience using CRM systems, digital sales tools, and Microsoft 365 applications, including Microsoft Teams, to manage customer relationships, sales activities, and collaboration.
Ability to leverage business data, reporting tools, and analytics to support forecasting, territory planning, and data-driven decision making.
Comfort adopting emerging technologies, including Microsoft Copilot, generative AI, and workflow automation tools, to improve productivity and customer engagement.

Nice To Haves

Bachelor’s degree in Agriculture, Agribusiness, Business, Marketing, or a related field preferred.

Responsibilities

Develop and execute territory business plans to achieve sales, margin, and growth objectives.
Establish, maintain, and expand relationships with existing and prospective customers.
Identify customer needs and recommend products, services, and solutions that provide value and support customer success.
Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities.
Generate new business through prospecting, networking, referrals, and lead generation activities.
Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity.
Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions.
Negotiate pricing and contract terms within established company guidelines.
Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence.
Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices.
Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed.
Maintain accurate customer, opportunity, and sales activity records within company systems.