Sr. Sales Enablement Associate

Kobie Marketing•Nashville, TN

4d•Remote

About The Position

The Sr. Sales Enablement Associate is a hands-on role on Kobie’s GTM Enablement team, supporting Business Development, Client Services, and Marketing with tools, content, and training to help them communicate Kobie’s value in the loyalty and martech landscape. The position works reactively to support active deals with sales artifacts and proactively to build and maintain the enablement function’s playbooks, battlecards, training resources, and organized content library. Business Development owns winning deals; this role partners with them to support that work. The position has no direct reports. The role produces and maintains deal materials, including RFP and RFI responses, pitch content, and demo support; develops sales messaging and training resources; maintains competitive intelligence and content records; and applies AI tools to improve the speed and quality of enablement work. Success after the first year includes an organized and actively used content library, faster RFx and pitch turnaround, and a set of battlecards and playbooks that Business Development uses regularly. Kobie is a remote-first organization headquartered in St. Petersburg, Florida. Teammates may work remotely, and periodic travel may be required for business objectives, team collaboration, customer engagements, training, and company events. The role reports into Kobie’s GTM Enablement team.

Requirements

2 to 4 years of experience in sales enablement, GTM enablement, competitive intelligence, or a related content and sales-support function.
Experience building and maintaining RFP and RFI responses in Loopio, including answer library upkeep and assembling full responses under deadline.
Ability to produce polished, on-brand sales and training decks in PowerPoint and translate complex solutions into clear client-ready narratives.
Ability to create enablement and training videos in Synthesia or a comparable platform.
Ability to use Claude and other AI tools to draft, summarize, and accelerate enablement content while applying sound judgment about accuracy and brand fit.
Experience maintaining sales and content data in HubSpot accurately and retrievably.
Ability to build sales playbooks, battlecards, and objection-handling guides suitable for live selling situations.
Ability to compile and maintain competitive intelligence on loyalty and martech vendors and turn findings into actionable positioning.
Ability to organize and version-control a shared content library so teams can locate current assets.
Familiarity with SaaS, CRM, and loyalty or martech concepts sufficient to position Kobie accurately in the market.

Nice To Haves

Prior sales, pre-sales, or business development experience that informs how enablement works in a live deal; sales storytelling and product narrative-building experience is ideal.
Experience using AI as a workflow enhancer and building repeatable AI-assisted workflows.
Ability to learn and manage new tools quickly, with strong systems thinking about how content and tools fit together.
Experience with HubSpot, Notion, HighSpot, or similar CRM and sales tools.
Familiarity with win/loss synthesis and decision-tree logic.
Familiarity with the loyalty marketing and martech competitive landscape, including vendors such as Salesforce, Capillary, and Epsilon.

Responsibilities

Produce deal-driven sales artifacts on demand, including RFP and RFI responses in Loopio, pitch deck story sections in PowerPoint, and demo or vignette support, in partnership with Business Development.
Draft and tailor objection-handling guides, talk tracks, and decision trees for Business Development and Client Services.
Build and maintain sales playbooks, battlecards, and positioning materials for Kobie products.
Produce sales training content and enablement videos in Synthesia or comparable tools.
Maintain the RFP response repository in Loopio, keeping answer libraries current, accurate, and easy to retrieve.
Use Claude and other AI tools to accelerate drafting, summarize competitive and market inputs, and improve enablement output.
Compile competitive intelligence on loyalty and martech vendors and translate it into usable positioning.
Maintain accurate enablement and content records in HubSpot.
Organize and version-control a single source of truth for sales content so teammates can find current assets.
Track usage and feedback on enablement materials and tools, improve high-value assets, and retire low-value ones.
Share market and competitive insights from deal work with GTM Enablement and Product.
Turn around deal-support requests quickly and reliably for Business Development.
Continuously improve enablement assets by tightening messaging, closing gaps, and improving structure.