Sr Retail Marketing Manager

Trafilea•-, NY

41d•Remote

About The Position

We are looking for an innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion. You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

Requirements

10+ years in retail/wholesale marketing, leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact; experience with major retailers (Walmart, Macy's, Kohl's, Nordstrom); apparel/intimates a plus.
Proven ability to negotiate and lead vendor/retailer relationships.
Data-driven mindset, using metrics to optimize spend and storytelling.
Proficiency in Excel (advanced formulas, pivot tables), Google Workspace, and PM tools (Asana).
Hands-on with AI tools to improve efficiency, reporting, and campaign analysis.
Excellent communicator, able to influence execs, vendors, and cross-functional teams.
Strategic thinker (80-20 prioritization), adaptable with contingency planning.
Strong problem-solver, turns data and mistakes into scalable process improvements.
High ownership and accountability, bias for speed and quality standards.

Responsibilities

Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
Support freestanding store launches with playbooks, launch plans, and evaluations.
Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
Own retail marketing budget allocation, including co-op spend and production costs.
Implement AI-driven tools for campaign tracking and creative optimization.
Project & campaign reporting for senior leadership