Sr. Analyst, Retail Marketing

O Positiv•Santa Monica, CA

4d•Hybrid

About The Position

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust. Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference. The Sr. Analyst, Retail Marketing is deeply analytical and will partner across our retail team to drive smarter, more effective marketing at Target, Walmart, CVS, and beyond. They will support strategic thinking across retail marketing, driving and owning digital retail performance, shopper marketing program results, consumer insights, and other strategic marketing initiatives to evaluate what is driving real results and growth for the business. This candidate will also act as the connective tissue between retail marketing and other teams across the organization to ensure that our initiatives are executed at the highest caliber. We are looking for someone who is data-obsessed, with a strong project management instinct and a genuine interest in marketing. The ideal candidate thrives in a fast-moving, high-growth environment and is energized by having dynamic weeks with a wide variety of projects. They will be expected to manage insight-driven analysis, juggle multiple moving pieces at once and collaborate with other teams effectively and creatively. This role reports to the Head of Retail Marketing. This is a high-impact role for someone who's energized by the idea of sharpening O Positiv's marketing efforts at retail.

Requirements

Bachelor's Degree
2-4 years of experience
Background in consulting, analytics or paid media
Advanced Excel skills required
Proven project management experience, ideally managing creative or cross-functional workstreams
Experience with or interest in retail/shopper marketing or e-commerce is a plus
Extremely detail-oriented, with a natural instinct to dig into the "why" behind the numbers
Strong project manager: organized, deadline-driven, and comfortable managing multiple workstreams and stakeholders at once
Genuine interest in marketing and brand-building
Confident communicator who can translate complex analysis into simple, actionable recommendations for non-technical audiences
Entrepreneurial, resourceful, and excited to grow within a fast-scaling consumer brand
Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

Support new marketing campaign ideation, strategy, development, and execution for retail
Analyze existing marketing campaigns efficacy and performance, across paid media performance on retail.com, shopper marketing initiatives, and in-store displays
Translate retail marketing results into clear, actionable, digestible takeaways, and identify trends and opportunities for optimization and growth
Collaborate with third-party partners (e.g., Numerator, paid media agencies) to help answer strategic questions on performance, buyer behavior, and category trends
Quarterback retail creative work end to end, acting as the liaison between the Retail team and Creative team and keeping cross-functional projects organized, on track, and impactful