Sr. Marketing Analyst

Planet Fitness•Boston, MA

23h•$110,000 - $135,000•Hybrid

About The Position

Planet Fitness is seeking a Senior Marketing Analyst to support marketing strategy and business decision-making through data analysis, performance measurement, experimentation, and reporting. This role partners with Marketing, Finance, Operations, and Technology to evaluate marketing performance, measure campaign effectiveness, and deliver actionable insights that drive member growth, engagement, and marketing effectiveness. The Senior Marketing Analyst will analyze marketing and member performance, develop insights that drive strategic marketing decisions, build/support dashboards and KPI reporting, design and support experimentation and measurement initiatives, and provide senior leaders with clear insights through skilled data-driven story telling. The ideal candidate combines strong analytical capabilities, marketing business acumen, intellectual curiosity, and a passion for translating complex data into compelling, actionable insights and strategies.

Requirements

Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
3+ years of experience in marketing analytics, customer analytics, digital analytics, business intelligence, marketing science, or a related analytical discipline.
Demonstrated experience partnering with Marketing and business leaders to deliver analytics, reporting, and actionable recommendations that influence strategic and operational decisions.
Experience analyzing marketing performance across acquisition, retention, digital marketing, CRM, lifecycle marketing, campaign effectiveness, and customer engagement.
Strong understanding of marketing measurement methodologies, including attribution, A/B testing, incrementality, customer segmentation, and marketing ROI.
Experience developing executive dashboards, KPI scorecards, reporting solutions, and self-service analytics that improve visibility into business performance.
Strong analytical skills with the ability to synthesize large, complex datasets into clear business insights and recommendations.
Proficiency with SQL and business intelligence tools such as Power BI, Tableau, Looker, or similar reporting platforms.
Experience working with modern analytics and marketing platforms such as Snowflake, Google Analytics 4, Adobe Analytics, CRM platforms, or similar technologies.
Excellent problem-solving skills with the ability to identify trends, evaluate business performance, and recommend data-driven solutions.
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Excellent presentation and written and oral communication skills along with the ability to communicate effectively across all levels of the organization
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Dedicated learner with a natural curiosity for consistent growth
Cooperative team player with an upbeat, positive, “can-do” attitude!

Responsibilities

Analyzes marketing performance across acquisition, retention, digital channels, campaigns, and member engagement initiatives.
Drives measurement of marketing initiatives through KPI development, reporting, trend analysis, and performance insights.
Develops analytical recommendations that identify opportunities to improve marketing effectiveness and business outcomes.
Supports testing and measurement initiatives including campaign analysis, segmentation, and performance evaluations.
Develops and maintains dashboards, scorecards, KPI reporting, and analytical tools that provide visibility into marketing performance.
Monitors key performance indicators, identify trends, and communicate insights to business stakeholders.
Ensures data accuracy, consistency, and integrity across reporting and analysis.
Co-owns the design, development, and execution of marketing insights and measurement strategy with Marketing Team counterparts
Partners with Strategy, Finance, Operations, and Technology teams to support business initiatives through data analysis.
Translates analytical findings into clear, actionable recommendations for technical and non-technical audiences.
Supports ad hoc analyses and business requests related to marketing performance, member growth, and strategic initiatives.