Sr. Regional Web Product Manager
About The Position
Samsara is seeking a Sr. Regional Web Product Manager to own the strategy, roadmap, and performance of their regional websites across MX, CAN, and EMEA markets, with future expansion into new locales. This role involves aligning regional sites with market-specific buyer research, evaluation, and purchasing behaviors. The Product Manager will define these experiences, develop the roadmap, and measure impact through experimentation. This is a cross-functional, individual contributor role requiring partnership with regional teams, Brand, Content, Product Marketing, Growth, and Web Engineering. The role also involves setting the operating model for international publishing. This position is ideal for someone who wants to own a business-critical surface end-to-end and shape how a global company presents itself in every market it sells in.
Requirements
- 5+ years in web product management, digital experience, or web strategy, with direct ownership of a high-traffic marketing site roadmap.
- Experience owning web experiences in multiple international markets, including localizing experiences for in-market relevance.
- Track record of running a web experimentation program, including setting standards and interpreting results.
- Working knowledge of web analytics and experimentation tools (e.g., Google Analytics, Mixpanel, Tableau, and an A/B testing platform), with the ability to build measurement structures.
- Technical SEO and AEO foundation, including international considerations.
- Experience working directly with engineering on a modern web stack (CMS architecture, component systems, performance, release process).
- Executive communication skills, including presenting regional web strategy to marketing leadership and stakeholders with competing priorities.
- Track record of driving outcomes through influence across functions and geographies without formal authority.
- Experience building AI workflows or agents into personal work practices and pushing team's thinking on AI.
Responsibilities
- Own the strategy and roadmap for Samsara's regional websites, defining build priorities and ensuring accountability to regional pipeline and awareness goals.
- Define success metrics, targets, and reporting for regional web performance for regional and marketing leadership.
- Collaborate with cross-functional teams (designers, engineers, content strategists, regional marketers) to set direction, sequence work, and facilitate delivery.
- Build and manage the experimentation program for regional sites, including CRO, testing, and personalization strategies.
- Partner with content marketing teams on AEO and SEO strategies, staying current with best practices and innovations.
- Identify and deploy AI use cases and agents to enhance regional site product management and development.
- Lead high-complexity regional web initiatives, including new market launches, site architecture changes, and regional redesigns, from concept to post-launch measurement.
- Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders, translating results into actionable recommendations.
- Enhance the capabilities of web and regional marketing teams through mentoring, creating shared learning resources, and serving as an expert on international web.
- Champion and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team).
Benefits
- Flexible working model (remote, hybrid, or in-office options)
- Professional development stipend
- Comprehensive health plans
- Parental leave plans
- Above-market total compensation (base salary, performance-based bonus/variable pay, equity)
- RSU grant with no vesting cliff and ongoing refresh opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
