Sr. Program Marketing Manager
About The Position
We are looking for a Sr. Program Marketing Manager who bridges marketing strategy and data intelligence. This role sits within Global Marketing, reporting to the Director of Customer Success & E-Commerce. The ideal candidate is a curious, resourceful problem-solver who can make sense of complex data landscapes — connecting existing systems, exploring new tools, and collaborating with architecture and technology teams to build smarter, more unified marketing capabilities. This is a chance to help build something from the ground up — defining how MiniMed connects its data, understands its customers, and activates insights into meaningful marketing outcomes. If you're energized by ambiguity, love solving data puzzles, and want to make a real impact in healthcare marketing, we'd love to meet you.
Requirements
- Bachelor’s degree with 7+ years of marketing analytics and or marketing program management OR Masters’ degree with 5+ years of marketing analytics and or marketing program management leadership.
Nice To Haves
- Comfortable working with data — experience with any marketing data tools, platforms, or campaign management systems (specific tools are less important than a demonstrated willingness to learn new ones)
- Familiarity with audience segmentation, campaign tracking, and data activation concepts
- Ability to translate marketing needs into clear requirements for technical teams
- A researcher's mindset — willing to evaluate new tools, engage SMEs, and recommend the right stack
- Strong communicator — confident presenting to senior leaders and aligning cross-functional stakeholders
- High accountability and a drive to test, measure, and improve
- Experience with Customer Data Platforms
- E-commerce background
- Customer call center or customer service technology experience (voice, web, or chat)
- Familiarity with paid media platforms (e.g., Meta, Google Ads)
- Exposure to MLOps or AI/ML tooling
Responsibilities
- Assess existing and legacy systems, identify gaps, and explore new ways to connect or replace them
- Collaborate with IT, data engineering, and architecture teams to design smarter data solutions — you don't need to build it alone, but you'll help shape the vision
- Build and maintain audience segmentation logic, campaign tagging, and data activation into marketing channels
- Drive a test-and-learn culture — establish measurement frameworks and hold campaigns accountable to clear outcomes
- Develop and manage the Global Marketing Scorecard, turning disparate data into one cohesive performance story
- Integrate data from across the business into one unified, actionable view of program and campaign performance.
- Develop program marketing plans including strategies, objectives, tactics, and budgets
- Conduct market analysis across healthcare financing, care delivery, and industry trends
- Execute promotional strategies that support program goals
- Build relationships with health system customers and internal marketing and sales teams
Benefits
- health, dental, and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- life insurance
- long-term disability leave
- dependent daycare spending account
- incentive plans
- 401(k) plan with company match
- short-term disability coverage
- paid time off and holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
