Sr. Program Manager, EBC Content Strategy, Global Executive Marketing

Amazon • Seattle, WA

9d • Onsite

About The Position

Amazon Web Services (AWS) is seeking an experienced leader who lives at the intersection of executive storytelling and AI-driven innovation to transform how we educate and engage executives through our Executive Briefing Center (EBC) content, speakers, and programming. You bring deep experience in crafting compelling narratives for senior audiences — and the vision to modernize how that content is created, scaled, and delivered using AI. You understand that content doesn't exist in isolation—it's part of a broader ecosystem of sales partnerships, product strategy, and market engagement.

This is your chance to shape how AWS engages with executives from enterprise, startup, and public sector organizations across six global locations. Your work will directly influence how organizations think about cloud, AI, and digital transformation — and will directly impact AWS's ability to win strategic accounts and accelerate customer success.

This role is a unique blend: you're a content expert who can craft compelling executive narratives and a change agent who can harness AI to reimagine how we develop, personalize, and scale that content. You'll modernize how we reach customers through one of our most impactful programs — unlocking new possibilities with technology while preserving the human connection and strategic depth that makes AWS executive briefings so powerful.

Requirements

• 8+ years of professional non-internship marketing experience
• 8+ of experience in executive communications, product marketing, sales enablement, or strategic consulting creating C-level content
• Demonstrated expertise in translating technical concepts into business narratives
• Experience to presenting to and influencing senior leadership
• Experience driving results through others—building content through internal teams, agencies, or partnerships

Nice To Haves

• Experience implementing AI or automation tools to improve content creation and operations and scale
• Experience in tech industry storytelling, particularly for enterprise or cloud computing audiences
• Background in building or managing executive speaker programs
• Experience working across multiple geographies and adapting content for global audiences

Responsibilities

• Define the content vision for executive customers at EBCs, with a focus on AI transformation, cloud strategy, and emerging technology trends grounded in practical business application. Ensure content directly aligns with customer objectives and AWS priorities
• Lead the operational transformation of EBC content creation, curation, speakers, and personalization at scale. Partner with technology teams to develop and deploy AI tools to streamline agenda building, speaker matching, and content recommendations based on account needs, industry, and business priorities
• Build deep field, sales, and industry stakeholder partnerships to make content actually land with customers. Work hand-in-glove with account and industry teams, Solutions Architects (SAs), and Account-Based Marketing (ABM) to understand customer challenges and ensure EBC content serves real objectives.
• Actively work with and pull insights from product marketing to solicit product roadmaps, customer success patterns, and positioning for AWS solutions. Ensure briefings reflect the most current strategy, offerings, and customer value narratives.
• Drive bidirectional feedback loops gathering insights from EBC briefings and feeding them back to product, sales, and marketing teams. Capture what resonates with executives, what questions surface, and what gaps exist in our messaging. This feedback loop is one of the highest-value things the EBC function delivers.
• Integrate into the executive marketing ecosystem ensuring EBC content connects to other programming like Executive Summit at AWS re:Invent and other persona-driven programs to create a unified, coherent customer experience.
• Establish metrics and analytics creating feedback loops and analytics frameworks to continuously improve content effectiveness based on briefing outcomes, customer insights, and business impact.
• Enable speakers and field teams creating playbooks, presenter guidance, and enablement materials that empower speakers across AWS and partner organizations. Attend briefings to observe what resonates, gather insights, and iterate rapidly on content improvements.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed