Sr. Product Marketing Specialist

SailPoint • Austin, TX

2d • Hybrid

About The Position

We are looking for a Sr. Product Marketing Specialist to support the go-to-market (GTM) strategy, messaging, and execution for our privilege offerings. In this role, you will define how SailPoint communicates the value of its identity security solutions to customers and the broader market. As part of the product marketing team, you will drive thought leadership initiatives, messaging frameworks, and GTM strategies that position SailPoint as a leader in identity security. You will collaborate closely with product management, sales, marketing, and leadership to craft compelling narratives, develop high-impact content, and execute GTM programs that elevate SailPoint’s adaptive identity security story in the market. To be successful in this role, you should have experience and a proven track record driving enterprise SaaS, privileged access, identity and access management, and/or identity security product marketing initiatives, along with strong storytelling, communication, and cross-functional collaboration skills.

Requirements

• 2+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within privileged access, identity and access management, identity security, cybersecurity, or enterprise SaaS.
• Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact.
• Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
• Proven ability to create content that engages buyers and supports pipeline acceleration.
• Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
• Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow.

Responsibilities

• Drive Messaging & Positioning: Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems.
• Develop GTM Strategies: Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally.
• Content Creation: Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement.
• Thought Leadership: Help establish SailPoint as a trusted authority in identity security through customer-focused storytelling, market education, and differentiated narratives.
• Market & Competitive Intelligence: Analyze market trends, customer pain points, and competitor positioning to inform differentiated messaging and GTM strategies.
• Sales & Partner Enablement: Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance.
• Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize business outcomes.

Benefits

• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
• Financial security: 401(k) Savings and Investment Plan with company matching
• Time off benefits: Flexible vacation policy
• Holidays: 8 paid holidays annually
• Sick leave
• Parental support: Paid parental leave
• Employee Assistance Program (EAP) and Care Counselors
• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
• Health Savings Account (HSA) with employer contribution
• SailPoint Corporate Bonus Plan or a role-specific commission
• Potential eligibility for equity participation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior