Product Marketing Specialist

4flow•Atlanta, GA

1d•Onsite

About The Position

4flow is a global leader in supply chain, delivering end-to-end solutions for recognized brands. Headquartered in Berlin, Germany, we optimize supply chain performance, drive operational excellence, and enable digital transformation. We are focused on accelerating our expansion in North America. The 4flow vision is to be the trusted global leader in end-to-end supply chain optimization, making a positive, sustainable impact for customers, the environment, and society.

Requirements

3–5 years of experience in B2B product marketing, preferably in SaaS, enterprise software, or supply chain technology.
Experience supporting product launches, GTM initiatives, or sales enablement programs.
Strong writing and communication skills, with the ability to translate technical concepts into clear, customer-focused messaging.
Comfortable working in a fast-paced, growth-oriented environment and collaborating across teams.
Highly organized, detail-oriented, and eager to learn and grow within product marketing.

Responsibilities

Support the execution of go-to-market (GTM) plans for the SaaS platform, including product launches, positioning, and messaging.
Partner closely with product and sales teams to understand product capabilities, customer needs, and market trends.
Assist with market research, competitive analysis, and customer insights to help define target segments, buyer/user personas, and value propositions.
Create and maintain product marketing assets such as sales decks, product one-pagers, case studies, website content, and videos.
Support demand generation and marketing teams by providing product messaging, campaign inputs, and sales enablement materials.
Assist with preparing presentations and materials for customer meetings, internal stakeholders, and industry events.
Help plan and execute marketing campaigns by coordinating with demand generation teams and supporting external vendors, including paid media providers.